Future You wanted a story angle to drive sales of their turmeric plus supplement and boost the SEO of their website. They gave us creative license on the content we created for the story, however the key messaging had to highlight the conditions that turmeric treat and the USP’s of their product.
Our specialist Broadcast Team produced a video asking members of the public to identify a piece of turmeric and getting them to try a shot, while our creative department devised a newsworthy survey angle, finding the top 50 signs of getting old.
The project had a dedicated social media outreach, reaching a carefully targeted audience interested in the client, their wares, the competitors etc. On top of this, our widespread media coverage established them as leading providers of turmeric supplements, landing in print publications Metro, Daily Star and Daily Express, with 155 total pieces of coverage, placing their brand at the heart of national conversations.