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Content. Covered.

Gender Price-Gap

ChannelMum

Services

Details

Client: ChannelMum
Date: 5th March 2018

Results

170 pieces of coverage
3,001,000 coverage views
1.94 billion online readership

Project overview

The Brief

Our rewrite and media distribution services boosted Channelmum’s story on the ‘gender price gap’ and help it travel as far as possible. The press release was a topical study into the difference in price of clothes from boys to girls, highlighting the unfair price that mothers may be paying.

Our Response and The Result

Our Digital Outreach team ensured maximum media exposure – landing 170 pieces of coverage in total and in 5 top 10 national news sites, generating a public conversation around the issue of the gender price gap and raising awareness of it.

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82ef2604-e282-4df8-ac8d-4c7984799852_1520861538_screenshot
DXTKM6VBTDm6sPaQDcmb_ChannelMum.Mirror.p21_6.3.18_-_Gender
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8a5a02db-9c34-42c6-a88e-f2f6b3b566f0_1520861576_screenshot
2514e8f5-279c-42a0-bf7b-cd586b392d55_1520861540_screenshot
1ef58aba-1804-46b2-a9d8-16883fb407a0_1520861477_screenshot
7e5b4d7d-57c8-46ae-b63f-ce1985c372c1_1520861468_screenshot
98b981ca-b0e0-415e-b412-11f0a6eeabea_1520861557_screenshot
a8a2216e-0b63-4dff-b0a5-3a2e8c1f7224_1520861463_screenshot
341b6740-a93a-4e27-8459-9e1a8b624956_1520861466_screenshot
3f6b98c4-5a17-4b06-afd9-4baf6d1c3ce4_1520861506_screenshot
OxAViFpMTvL2sIcJ6WW7_ChannelMum.Metro.p4_6.3.18_-_Gender
UMHaxwVSso38m1RNsD5Q_ChannelMum.Sun.p16_6.3.18_-_Gender

Coverage

Digital Coverage

Mail Online 
Yahoo AU News
Yahoo! News UK 
Msn
The Independent 
The Sun 
The Daily Mirror 
The Express
HuffPost UK 

Print Coverage

Metro
The Sun
The Daily Star
The Daily Mirror