Free Wifi

Department of Media Culture & Sport



Client: Department of Media Culture & Sport
Date: 29th October 2014

Project overview

Our design team designed, storyboarded and built an animation for the Department of Culture, Media and Sport. The animation was part of an integrated campaign to raise awareness of ‘free wifi’ across the UK.

The DCMS digital communications used the animation to help announce the news that over 1000 public buildings in cities across the UK were being transformed into free WIFI hotspots, It forms part of their larger #BuildingBritain campaign.

The animation package included a 45 second animation and a 6 second Vine of the final sequence which the DCMS used to share their message across social media platforms, and was featured on the Number 10 Facebook page.