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Only Fools and Horses Lost Episode

UKTV

Services

Details

Client: UKTV
Date: September 11 2017

72 pieces of coverage
2,890,000 coverage views

Project overview

The Brief

UKTV had discovered hidden episodes of Only Fools and Horses, including exclusive footage and blooper reels of the cast. They needed to get the word out about these hidden gems.

The Idea

Thanks to 72Point’s access to an exclusive newswire, the project was distributed far and wide, sharing never-before-seen episodes including a special made for troops during the Gulf War, Licensed to Drill (1984) and a Royal Variety performance.

The Result

The story made headlines in 72 national publications, making the front page of The Mirror on Tuesday 12 September. The episode was aired in October 2017 on UKTV. It’s safe to say that the lost episode of Only Fools and Horses has been well and truly discovered.

upzZ4tEQ1CQuXiqMjZJm_SWFOOLS_Daily_Mirror_Front_Page_12-9-17
f03b4d34-68af-4be0-8e29-7c7fae101b18_1505489445_screenshot
yrlfAaUZQ9GZnnV3LtVe_SWFOOLS_Daily_Mirror_P13_12-9-17
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VOkuFW05QUuRisefYfzo_SWFOOLS_Daily_Star_P23_12-9-17
cd5a3e3a-7ce6-4b84-985c-faebbd901a80_1505489327_screenshot
x5ORnlGRsaamIgxgHYty_SWFOOLS_Daily_Telegraph_P2_12-9-17
34fef20b-45c4-45ba-a5c9-7e6d12791ef8_1505489344_screenshot
48e2d2ab-9cf3-4296-8869-781d95f42827_1505489482_screenshot
xLuME6wMRESkkglvv62w_SWFOOLS_Daily_Mirror_P8_12-9-17
f49a1fce-33c9-4b5f-a429-d86b494c4818_1505489374_screenshot
b2f7f5b9-564d-4fbb-b5a5-842282c64713_1505489443_screenshot
VXvGBPUpQNuv0PnxxrdQ_SWFOOLS_Metro_P3_12-9-17
YzuVchpmQzeerg4Aa32x_SWFOOLS_The_Sun_P3_12-9-17

Coverage

Over 70 pieces of coverage including:

Print Coverage

The Daily Telegraph
The Sun
The Daily Mirror
The Metro
The Daily Star
The Daily Record

Online Coverage

Yahoo UK News
The Telegraph
The Independent
The Daily Mail
The Sun
The Daily Mirror
The Metro
The Daily Star
The Express

and more.