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Five Outfits

Oxfam

Services

Details

Client: Oxfam
Date: Aug 24 2017

35 pieces of coverage
1,490,000 coverage views

Project overview

The Brief

Oxfam needed media exposure that pressed the issue of their Donation Drive on the busiest bank holiday weekend of the year.

The Idea

As Oxfam’s Donation Drive relies on people having clothes to spare, the 72Point team highlighted the prevalence of the average Brit’s “capsule wardrobe” – highlighting the fact that we don’t actually need many outfit choices to get us through the average week.

The Result

The project required an extremely quick turnaround, which of course the 72Point Team delivered. The project was printed in 35 national publications and achieved an estimated 1.49 million coverage views across the country. This contributed to the success of the Oxfam Donation Drive in 2017, which helped 11.6 million people.

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67xPdrR3Gt4p2h1Leknw_SWCLOTHES_Daily_Mail_25-8-17_P15
WYKORYLKRfapReUrEsLd_SWCLOTHES_Daily_Record_25-8-17_P34
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71wunvRgTVOB0ON03BxJ_SWCLOTHES_Metro_25-8-17_P34
eaubblwCSpWy2b8AKxiI_SWCLOTHES_Daily_Mirror_25-8-17_P17
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Coverage

Print Coverage 

The Daily Mail
The Daily Record
The Daily Mirror
The Metro

Online Coverage 

Mail Online
The Sun
The Daily Mirror
Hello Fashion
Metro Newspaper UK
Closer
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