Oxfam needed media exposure that pressed the issue of their Donation Drive on the busiest bank holiday weekend of the year.
As Oxfam’s Donation Drive relies on people having clothes to spare, the 72Point team highlighted the prevalence of the average Brit’s “capsule wardrobe” – highlighting the fact that we don’t actually need many outfit choices to get us through the average week.
The project required an extremely quick turnaround, which of course the 72Point Team delivered. The project was printed in 35 national publications and achieved an estimated 1.49 million coverage views across the country. This contributed to the success of the Oxfam Donation Drive in 2017, which helped 11.6 million people.
The Daily Mail
The Daily Record
The Daily Mirror