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Eat Like A Pro

Beko


Details

Client: Beko
Date: May 9 2018

Results

153 pieces of coverage
1,150,000 coverage views
7,830,000 daily readership

Project overview

The Brief

Beko were seeking research to support their ‘Eat Like a Pro’ campaign, which focuses on kids eating more greens and having a more nutritional diet.  They needed to create a relevant news hook that resonates with families and is aligned with summer holidays.

Our Response

Our specialist Broadcast Team created an engaging video as part of Beko’s ‘Eat Like A Pro’ campaign, which saw ex-professional footballer Jermaine Jenas raise awareness of the importance of a 5-a-day diet by trying various fruits and vegetables with young children.  Our Creative Team also surveyed the public to uncover British parents attitudes towards convincing their children to eat their ‘five-a-day’.

The Results

The project travelled far and wide, achieving 153 pieces of coverage, including national news sites such as The Sun, The Mirror and The Independent. The project also achieved print coverage in The Sun, The Metro and The Daily Mail

Mirror
The sunnn
5 A DAY
FRUIT
mETROOO

Coverage

Print Coverage

The Daily Mail
The Metro
The Sun

Digital Coverage

The Independent 
The Mirror 
The Sun 

and more