Beko were seeking research to support their ‘Eat Like a Pro’ campaign, which focuses on kids eating more greens and having a more nutritional diet. They needed to create a relevant news hook that resonates with families and is aligned with summer holidays.
Our specialist Broadcast Team created an engaging video as part of Beko’s ‘Eat Like A Pro’ campaign, which saw ex-professional footballer Jermaine Jenas raise awareness of the importance of a 5-a-day diet by trying various fruits and vegetables with young children. Our Creative Team also surveyed the public to uncover British parents attitudes towards convincing their children to eat their ‘five-a-day’.
The project travelled far and wide, achieving 153 pieces of coverage, including national news sites such as The Sun, The Mirror and The Independent. The project also achieved print coverage in The Sun, The Metro and The Daily Mail