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One In Five Brits Don't Know Europe Is a Continent

Details

Client: British Airways
Date: Aug 29 2018

Results

193 pieces of coverage
1,840,000 coverage views
60,000 social reach

Project overview

Our project with British Airways revealed one in five Brits don’t know Europe is a continent, landing high-quality media coverage around the world.

Are you a master of maps or just ‘plane’ ignorant when it comes to travelling? Test your knowledge with our quiz here:

The Mirrrrrorr digi
The Mirror
The Sun
fire newssss
The Daillyyyy star digi
UniLAD
Indy
LA MONTAGNA
MSN
the sunnn digi
The Daily Star
The Metro
The Mirror 2
The Starrrr
the sunnn digi
inews
The Daillyyyy star digi

Coverage

Print Coverage

The Sun
The Mirror
The Metro
The Daily Star
The Daily Record

Digital Coverage

The Independent
The Mirror
The Sun 
The Daily Star 
UniLAD 
iNews