72Point worked on an integrated campaign for Casumo.com which looked at people living life outside of their comfort zones and how many people are willing to do so.
The study of 2,000 UK adults revealed that 9 out of 10 Brits play it safe and live within their comfort zones. A further seven in 10 also say they typically try to avoid change or trying new things, preferring the tried and tested. People claimed that their reasons for staying put include worrying about what will happen after trying something different, with one in five admitting they’re not very adventurous.
To take things even further we produced a video for Casumo to see just how exciting things could get if you’re willing to step outside your comfort zone. We challenged two ordinary blokes to some ‘extreme gambling’, making them play cards in some extreme situations such as skid panning, white water rafting and in the air.
The story and video were distributed to relevant digital media by our digital team.
Methods and tools:
News copy writing
Newswire and digital distribution
Casumo’s story was featured on major news sites in the UK, including the Sun, the Express and the Mirror where the video was featured.