Leading care home provider Bupa were seeking to raise awareness of its involvement in ‘Care Home Open Day’ on Saturday April 21 – an annual event which sees care homes across the country open their doors to local communities. They needed a project to promote Bupa as a leader in aged care and tie in to the theme for this year’s Open Day which is ‘linking communities’, driving awareness of, and visitors to, their open day events.
Our creative team conducted a survey to find the 40 things over 55’s do better than millennials, promoting the need for these skills to be transferred between generations and urging people to start conversations and build links between communities.
The survey statistics enabled us to drive home Bupa’s key messaging across a wide array of channels, landing in 3 national print publications and over 6 major news sites.
The Daily Mirror
The Daily Record