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Content. Covered.

Traditional Skills

Bupa

Details

Client: Bupa
Date: April 17 2018

Results

27 pieces of coverage
1,340,000 coverage views
8,760,000 Online Readership

Project overview

The Brief

Leading care home provider Bupa were seeking to raise awareness of its involvement in ‘Care Home Open Day’  on Saturday April 21 – an annual event which sees care homes across the country open their doors to local communities. They needed a project to promote Bupa as a leader in aged care and tie in to the theme for this year’s Open Day which is ‘linking communities’, driving awareness of, and visitors to, their open day events.

Our Response

Our creative team conducted a survey to find the 40 things over 55’s do better than millennials, promoting the need for these skills to be transferred between generations and urging people to start conversations and build links between communities.

The Result

The survey statistics enabled us to drive home Bupa’s key messaging across a wide array of channels, landing in 3 national print publications and over 6 major news sites.

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dAILY MIRROR PRINT
eXPRESSSS
Guardian print
Indy Digi
mail online
METROOOO PRINT
mILENIUM
Mirroroororr ddigigi
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Coverage

Print Coverage

The Daily Mirror
The Guardian
The Daily Record
The Metro
The Express

Digital Coverage

Yahoo News
Mail Online 
The Independent 
Mirror
Sun
Express
NZ Herald 

and more…