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Brits Slacking off Work

SPANA

Services

Details

Client: SPANA
Date: Jan 2 2018

55 pieces of coverage
1,270,000 coverage views
8,040,000 social reach

Project overview

The Brief

SPANA are a working animal’s charity who aim to highlight the hardships that working animals face. Any ideas for them have to contain the key messages of us complaining about hardships at work – when in reality it can be much worse for working animals. They wanted to focus on an idea around Brits in the workplace – linking it back to their chosen key content messaging.

The Idea

Due to the time of year and people returning to work after the Christmas break, we looked into the different methods Brits use to slack off in the workplace. We surveyed the public to find out the top 50 methods, which included tactical toilet breaks and doodling under the pretence of serious note taking.

The Result

The project was resounding success – achieving 55 pieces of coverage including major digital nationals such as The Independent, The Sun and The Express. The results also showed an estimated 1.27 million coverage views and an online readership of 561 million.

 

 

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Coverage

Print Coverage

The Daily Express
The Daily Star
The Sun
The Metro

Digital Coverage

The Independent
The Mirror
The Sun
Yahoo! News
Yahoo! Finance
Yahoo! Style
The Express
The Daily Star
UniLAD
The London Economic

and more