SPANA are a working animal’s charity who aim to highlight the hardships that working animals face. Any ideas for them have to contain the key messages of us complaining about hardships at work – when in reality it can be much worse for working animals. They wanted to focus on an idea around Brits in the workplace – linking it back to their chosen key content messaging.
Due to the time of year and people returning to work after the Christmas break, we looked into the different methods Brits use to slack off in the workplace. We surveyed the public to find out the top 50 methods, which included tactical toilet breaks and doodling under the pretence of serious note taking.
The project was resounding success – achieving 55 pieces of coverage including major digital nationals such as The Independent, The Sun and The Express. The results also showed an estimated 1.27 million coverage views and an online readership of 561 million.
The Daily Express
The Daily Star