Leading London tech PR agency 72Point creates multimedia content solutions that engage with the next generation of consumers, putting your values, principles and USP at the forefront of the tech community.
Our pioneering and integrated, content-led approach to public relations helps to enhance your brand reputation within the technology sector and position you at the forefront of new and emerging technology trends. Whether you are building a new brand, launching a lifestyle essential or working to shift audience perception, we work to complement marketing efforts with PR content and coverage that supports your company goals. Our clients include AirBnB, Beko, EE and Canon.
Bespoke Public Relations Solutions for the Technology Industry
Curry’s PC World came to us looking for a project to maximise their exposure with national news generation during the frenetic Christmas period, with content positioning them as the solution to consumers’ last minute gift concerns and demands. After creatively brainstorming the brief, we decided to poll the British public to find out the worst Christmas cracker jokes, tapping into the news agenda and finding that 1 in 5 Brits laugh out of politeness when bad jokes are read out, but more than a third say they love the Christmas tradition. The project delivered 34 pieces of coverage, including The Standard, Metro, Record, Telegraph, Mail, Independent, Express, Yahoo, UniLAD and more.