Curry’s PC World came to us looking for a project to maximise their exposure with national news generation during the frenetic Christmas period, with content positioning them as the solution to consumers’ last minute gift concerns and demands. After creatively brainstorming the brief, we decided to poll the British public to find out the worst Christmas cracker jokes, tapping into the news agenda and finding that 1 in 5 Brits laugh out of politeness when bad jokes are read out, but more than a third say they love the Christmas tradition. The project delivered 34 pieces of coverage, including The Standard, Metro, Record, Telegraph, Mail, Independent, Express, Yahoo, UniLAD and more.
