Finance PR

Public Relations within the finance industry are varied, demanding and complex, making brand perception invaluable.

At 72Point, we work to increase our clients’ sphere of influence in the sector by demonstrating their business credentials and communicating their corporate objectives to a range of target audiences. We work closely with our clients offering the opportunity to think creatively about how they want to engage with financial markets on a daily basis using a comprehensive PR strategy. Our clients include Barclays, Nationwide, Nutmeg, Sunlife and Skipton Building Society.

Bespoke Public Relations Solutions for the Finance Sector

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Finance PR Case Studies:

The average fifty-something prefers Queen over The Rolling Stones, Grease over Ghostbusters and loves a repeat of Only Fools and Horses, according to new research.


The Nationwide Financial Planning study of 2,000 adults aged 50 to 59 shows the average has been in a relationship for over 23 years and earns just over £19,000 a year for working 21 hours a week. And despite being halfway to a hundred, the average person still has a number of things to tick off their bucket list such as seeing the Northern Lights, visiting a dream destination and swimming with dolphins. However, despite big plans for the future, the average adult over 50 has just £4,511.36 in savings, and only £297.29 disposable income each month.

A fifth of those polled do not have a penny to their name in savings, and top worries for this age group revolve around money and lack of plans in place for the future.