We’re a Top 20 consumer PR agency that provides unique creative and unrivalled distribution for some of the biggest brand and we deliver.
We provide PR solutions to our clients in order to secure both quality of content and quantity of coverage, taking a content-driven approach which contains key messaging, retains brand values and builds identity on the leading edge of the news agenda.
Bespoke Public Relations Solutions for Your Brand
In a world where attention spans are now measured in thumb-swipes on a mobile, we know how to cut-through the blur of competition and deliver PR campaigns with media headlines that make people stop, think and engage.
We advise on proactive (and reactive) news stories across consumer, business and trade publications, regional titles and broadcast. Doing so provides your brand with tactical solutions to drip feed the media with public relations content across all channels or to launch an enduring national campaign. We instinctively know what news editors are looking for in terms of branded content that engages their audiences, creating and delivering a suite of assets that work for both brand and publisher.
We landed plenty of quality media coverage with The Prophets' in support of their brilliant creative campaign for their client Itch - uncovering what your pet's sleeping position says about their personality.
Our campaign for ChannelMum and their client The Baby Show - which is the UK's leading pregnancy and parenting event series - drilled down into why new parents split up, with sleepless nights and lack of communication among the reasons mentioned.
We worked with Splendid Communications and British diver Tom Daley, who has teamed up with Quaker Oats for their ‘Daley Kickstarts’ campaign about the importance of breakfast and not snoozing your alarm in the morning.
We landed widespread coverage across print and digital media outlets on our brilliant reactive campaign for Ladbrokes, which saw the Australian cricket team taunted with massive billboard displays featuring Ben Stokes’ winning salute. The ad is a nod to the iconic ‘Welcome To Manchester’ poster of Carlos Tevez that went live after his transfer from ...
We transformed a tube carriage into a live game of street cricket for Chance To Shine... and passengers were left stumped. Our video team produced the brilliant piece of content off the back of an increase in interest in the sport from the younger generation - sparked by England's amazing Cricket World Cup win - ...
The content that comes through from 72Point always stands out. The vast majority of PR fodder is stodgy and boring. 72Point's is bright, well written and engaging.
STEVE KENNEDY, CONTENT EDITOR, THE SUN