Our Broadcast Team source spokespeople, influencers and sound bites from key contributors to produce effective B-roll footage that can maximise PR coverage on TV.
We put real people and real stories at the heart of your project through news driven content, vox pop journalism and connections with key influencers. Influencer marketing is already widely used and is a powerful addition to the marketing and communications sector compared to conventional celebrity endorsement.
In a recent survey of 299 Marketing and Communications decision makers conducted by OnePoll (August 2018), 85% agreed that influencer marketing is taking over from the journalist mediated routes to launching new products. Comments included: “An influencer has built up an audience which the brand is targeting, whereas a press release may never be seen by those you’re aiming for.”
Get Connected with the Right People for your PR
At 72Point, we connect you to the right spokespeople, influencers and celebrities to boost the PR of your brand. We harness the influence of key spokespeople in high-quality broadcast productions. Our public relations projects have featured well known influencers including Jermaine Jenas, David Hayes, Craig David, Baddy Winkle, Rachel Parris, Love Island stars and many more.
Our specialist Broadcast Team created an engaging video as part of Beko’s ‘Eat Like A Pro’ campaign, which saw ex-professional footballer Jermaine Jenas raise awareness of the importance of a 5-a-day diet by trying various fruits and vegetables with young children.
Our Creative Team also surveyed the public to uncover British parents attitudes towards convincing their children to eat their ‘five-a-day’. The project travelled far and wide, achieving 153 pieces of coverage, including national news sites such as The Sun, The Mirror and The Independent. The project also achieved print coverage in The Sun, The Metro and The Daily Mail.