Digital Outreach and SEO

Our digital newswire is a daily go-to destination for publishers and editors, providing instant, page-ready downloads of all assets.

We guarantee follow links on a minimum of at least two top 10 rated news sites with a Domain Authority of above 90, which is unrivalled in the market. We add a social media element to our digital projects to meet Google’s shift towards ‘social signals’ and guarantee a broad range of regional and international coverage through our syndication partnerships.

Experts in Creating Google Friendly Media Enriched Content

Ninety percent of users click on the first three results in Google and only six percent click on paid search results.

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Which means businesses that make the effort to position themselves as thought leaders and are thrifty enough to engineer content to suit Google’s guidelines may well predispose consumer towards a sale. A link back from a national news site, or even a name reference, is a tasty dollop of Google juice if you can get it.

Quality on-site content is equally important. A study of ranking factors found factors such as word count and readability have increased in importance. Google is increasingly valuing longer form content that is easily digestible as well as multimedia. We know what Google wants in terms of media enriched content that people can share or interact with, and we have the expertise to maximise your project’s online appeal and distribute your media across multiple digital platforms.

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Digital Outreach and SEO Case Studies:

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Our rewrite and media distribution services boosted Channelmum’s story on the ‘gender price gap’ and help it travel as far as possible. The press release was a topical study into the difference in price of clothes from boys to girls, highlighting the unfair price that mothers may be paying. Our Digital Outreach team ensured maximum media exposure – landing 170 pieces of coverage in total and in 5 top 10 national news sites, generating a public conversation around the issue of the gender price gap and raising awareness of it.

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