Meeting of Minds PR Workshop For PR Professionals

We’re in the business of selling ideas and we know that the most powerful force in the PR industry is creativity.

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So how do you harness it, recognise it and maximise its impact for your brand?

So how do you harness it, recognise it and maximise its impact for your brand?
72Point is an award-winning, Top 20 Consumer PR agency that provides unique creative and unrivalled distribution for some of the biggest brands. And we deliver. Last year our media coverage views topped 504 million.

Meeting of Minds is an exclusive series of workshops for PR professionals from agencies, brands and in-house teams to provide an understanding of how to turn even the trickiest creative brief into mass press coverage and top-quality multi-media content.

Our team of PR specialists in every area of creative content and distribution and are offering their expertise to PR account executives, PR managers and hybrid project managers who are client facing in the creative industry, to inspire the best ideas and ensure their successful distribution in mass media and digital content platforms.

What’s on offer with the Bespoke one-on-one sessions?

Through our extensive network, we can cover:

  • Creative Brainstorms: We guide you and your team through a session to effective and creative campaign ideas and provide comprehensive advice on execution.

 

  • Media Training: Our specialist team of PR strategists, creatives, journalists and broadcast editors equip you with the skills with which to engage the media intelligently.

 

  • Product Feedback: We review your app or website and support development of the copy, visuals and functionality.

 

  • Events Curation: We work with you on how to build, manage and run a successful launch or hosted event.

 

  • Pitching: We provide a safe space with which to practice and develop effective, creative and memorable pitches and provide detailed feedback on content and technique.

 

  • PR Strategy: We work alongside some of the biggest brands and most dynamic start-ups and SMEs in the country, producing award-winning international PR campaigns that deliver top quality content and mass quantity media coverage.

 

  • Social Media Strategy: We guide your team on the development of complete social media strategy to grow online communities and promote your brand.

 

  • Digital Content Marketing: We can work with you to develop a Digital Content Marketing Strategy that identifies where your target digital audiences exist and the best methods and channels to reach them.

 

  • Crisis Communications: We harness decades of experience to develop robust and fool-proof crisis communications strategies that will protect your brand reputation against even the highest levels of media scrutiny.

 

  • Press Office Function: We support building of processes that your team need to manage reactive and proactive press.

From media relations, digital marketing, CSR, consumer PR strategy and campaign creation, our team have all elements of your PR and Marketing covered.

The Team

Chris Pharo, Managing Director, 72Point and former associate editor of The Sun

Pharo’s relentless ambition for 72Point has seen the former News Generation service transform into one of the top Consumer PR agencies in the UK with a highly evolved creative offering. 72Point’s growing team includes a dedicated Campaigns operation with former Freuds, Debenhams and HM Government hires and a Creative department with journalistic talent at its core. Under Pharo’s leadership, 72Point has demonstrated its ability to generate high-quality content and staggering volumes of media exposure in the world’s top percentile of media publications.

Jay Williams Director of Strategy, 72Point and Former Head of News at Freuds

Jay Williams started his career as deputy news editor on the weekly rock magazine Sounds, where he built excellent relationships with the world’s biggest Heavy Metal Bands. After a 10 year career as a reporter, chief reporter, news editor and director at SWNS Media Group, Jay founded 72Point in 2000, establishing the company’s niche as a content-driven creative PR agency with unparalleled network of media contacts across the UK and US. Jay is a thought-leader within the industry, advising PR professionals on the art of engaging the media intelligently and has featured on high-profile panels alongside the UK’s top consumer journalists.

Lizzie Singleton, Campaigns Director

Lizzie has a wealth of PR experience having worked in-house as PR Manager for Debenhams, at ZPR as Account Director and Action Global Communications as Senior Account Director in Dubai. During her career, Lizzie has worked on campaigns for P&G, Debenhams, Coral, Whistles, JD Williams, Mamas and Papas and many more..

Jack Peat Head of Digital, 72Point

Jack Peat is the Head of Digital at 72Point. He works alongside clients to fulfil their SEO, social media and digital publishing goals as well as overseeing strategy and publisher relations. He also edits The London Economic and contributes to The Independent, Huffington Post and VICE..

Mark Hodson, Head of Market Research

Mark Hodson is the former Head of Market Research at YouGov and founder of Opinium. Hodson served as Head of Consumer Insight at British Heart Foundation for three years, and now heads up a team of market research specialists at 72Point’s consumer insight sister company, OnePoll.

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