SUMMARY

NEWS GENERATION CAMPAIGN FOR UPFIELD

Our emissions campaign for Upfield revealed that butter produces three-and-a-half times more carbon dioxide than plant-based spreads, with dairy butter responsible for an average of 12.1 kilograms of carbon dioxide equivalent for every kilogram produced, compared to 3.3 kilograms for margarines. We landed a knockout ‘spread’ of coverage across print and digital media outlets on the expert analysis piece, with over 190 pieces of quality coverage.

The campaign was also shortlisted in the PRWeek UK Corporate, City and Public Affairs Awards, in the Best Use of Media Relations In a Campaign category.

MARCH 2020

View Coverage Review

197

Pieces of coverage

1.58M

Estimated coverage views

1.53B

Online Readership