Headache Inducing Puzzle

Puzzle For Heathrow Express


Heathrow Express needed assets to increase traffic to their website in time for the official launch. They had a particular interest in the content marketing work of our in-house Design Team, looking to hone in on the simplicity of stress-free, reliable and punctual travel. Our team produced an engaging visual puzzle that challenged the public to spot a train going in the opposite direction to the others in a busy setting, providing the client with an asset that attracted people to their new site and promoted the rail link’s their high-quality service and reliable 15-minute journey time. The project was a resounding success, achieving 20 pieces of coverage, 769 social shares and an online readership of over 1.5 billion.

APR 2018


pieces of coverage


est coverage views


online readership

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