The Most Inspiring Movie Heroine

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National Coverage for Fever PR and Sky Cinema

Who do Brits think is the most inspiring female character on screen? 72Point collaborated with our client Fever PR to land quality hits for their client Sky Cinema, on a news generation project that explored the public’s favourite female character on screen, with 27% voting for Bridget Jones. The project involved research and a news story that secured coverage in 68 publications, across print and digital, including Daily Record, Daily Mail, Metro, MSN, Sun, Mirror, Express, Star and more.

MAR 2020


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