Our PR team becomes an extension of our client’s team.
We have vast experience in working with both in-house teams and public relations agencies to develop branded content with a newsworthy, relevant hook as well as engaging multimedia content that is both news-ready and packaged up with individual publishers in mind.
Take a Look at What Some of Our Clients Have to Say About Our Leading PR Agency
In a world where attention spans are now measured in thumb-swipes on a mobile, we know how to cut-through the blur of competition and deliver PR campaigns with media headlines that make people stop, think and engage.
We advise on proactive (and reactive) news stories across consumer, business and trade publications, regional titles and broadcast. Doing so provides your brand with tactical solutions to drip feed the media with public relations content across all channels or to launch an enduring national campaign. We instinctively know what news editors are looking for in terms of branded content that engages their audiences, creating and delivering a suite of assets that work for both brand and publisher.
“72Point have achieved exceptional results for us establishing a new brand in a crowded market. They have hit the right target for the Millennial market with a mix of videos viral stories, hard news plus quizzes and puzzles. They are very flexible, creative and agile and just get the job done. We had over 350 pieces of national news coverage in 1 year. Exceptional.”
We’ve had a wonderful year working with 72Point. It's been great to see stories about the need to tackle lung disease in a wide variety of media outlets.
The team have helped us to successfully raise the profile of lung disease through creative media tactics. They can be relied upon to come up with quirky out-of-the-box campaign ideas that both align with an organisation's objectives and translate in to mass media coverage.
They are a professional team to work with and we would highly recommend them.
BRITISH LUNG FOUNDATION
The Gender Gap story helped drive a 47% uplift in traffic to ChannelMum.com and opened conversations with forward-thinking brands unaware of how their pricing policies impact parents. SWNS handled the story with sensitivity, skill and care, replying to retailers and updating the story continually throughout the day. The team also placed the story on radio and TV as well as in print and digital, giving excellent all round-coverage to this increasingly high-profile issue.
We’ve enjoyed a very successful relationship with the team at 72Point. From the outset, they looked to develop a genuine understanding of our organisation’s objectives to generate meaningful media coverage that would have a real impact. Their consumer research has helped us to secure impressive levels of good quality coverage in the right places. They’ve been effective in helping us to deliver our key messages to our target audiences and have exceeded our expectations in the process.
We haven’t produced digital content or any PR activity in the UK before the instruction of 72Point. They produced several content pieces and provided us with great exposure regionally and nationally in the UK. Both coverage and idea creation of the projects exceeded our expectations and we were able to build digital content and PR for the first time in our organisation. Whilst delivering, the team is super responsive and hands-on.
Tom Urperth, Head of Communications at SPANA
“We’ve enjoyed a very successful relationship with the team at 72Point. From the outset, they looked to develop a genuine understanding of our organisation’s objectives to generate meaningful media coverage that would have a real impact. Their consumer research has helped us to secure impressive levels of good quality coverage in the right places. They’ve been effective in helping us to deliver our key messages to our target audiences and have exceeded our expectations in the process.”