SUMMARY

CONTENT MARKETING FOR VISION DIRECT

Our project with Vision Direct enlisted body language expert Judi James to produce a guide on what can be deduced from the subtle changes to the area of the face that isn’t covered. The visual team created a quiz to test how well the public identifies emotions behind the mask, and a series of images to showcase the variety of looks – including ‘concern’, ‘disbelief’ and ‘love/attraction’ – landing a clean sweep of hits across print and digital outlets, including The Sun, Mirror, Star, Times, MailOnline, Metro, Independent, Express and more. A quality visual-led campaign that landed top national coverage for the client with a highly-relevant creative idea.

NOV 2020

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