hold thefront page
hold thefront page
Traditional Media’s Influence in the Age of AI
Location
Art’otel, Shoreditch, 1-3 Rivington St, London EC2A 3DT
Date
Tuesday 11 November 2025
Time
8.30 AM – 11.00 AM
An executive breakfast briefing for senior comms leaders.
Generative Engine Optimisation (GEO) is rewriting the rules of how stories are found, trusted, and shared. In an era where Large Language Models (LLMs) filter and frame information, the implications for reputation, credibility, and comms strategy are immense.
This event brings together exclusive new behavioural research on AI, trust, and misinformation with expert perspectives on the opportunities GEO presents for senior communicators.
What you’ll explore:
GEO vs SEO:
Why the future of search belongs to generative engines, not traditional algorithms.
Trust & Credibility:
How misinformation spreads – and how comms leaders can counteract it.
AI Discovery & Storytelling:
Making your brand discoverable and credible in a GEO-shaped ecosystem.
Exclusive Insights:
New data on consumer perceptions of AI trust and misinformation, unveiled for the first time.
Our speakers:
Stuart Bruce
PR Futurist/Co-Founder, Purposeful Relations
Stuart Bruce is a globally recognised PR futurist and co-founder of Purposeful Relations, advising organisations on communications, reputation, and digital transformation. A chartered PR professional and industry fellow, he’s a leading voice on the future of public relations worldwide.
Antony Cousins
VP, Meltwater
A leading voice at the intersection of PR and AI, Antony brings deep expertise on how automation and machine learning are reshaping communications.
Darryl Sparey
Co-Founder & Managing Director, Hard Numbers
An agency leader with a passion for data-led PR, Darryl is known for challenging conventional thinking and driving measurable impact.
Karyn Fleeting
Delivery Director, Reach PLC
With a career spanning national journalism and in-house comms experience, Karyn offers unique perspective on the interplay between media, brands, and social platforms, and the impact of AI on the national media.
Moderated by...
Katie EarlamDirector of Creative Strategy, 72Point Group
Why attend?
#1
Designed specifically for senior comms leaders navigating the AI revolution.
#2
Discover how GEO is reshaping earned media, trust, and the news agenda.
#3
Gain the knowledge and tools to future-proof your comms strategy.
#4
Connect with peers and thought leaders at the forefront of the GEO conversation.
Submissions Closed
Submissions are now closed due to high demand. If any slots become available, we’ll reopen the form.
