WORLD FASHION MAP

SUMMARY

CONTENT MARKETING STRATEGY FOR FARFETCH

Our interactive fashion map for Farfetch showcases data on the world’s most fashion-forward cities, and how shopping habits have changed during worldwide lockdowns. Our in-house design team built the engaging asset to visualise the vast sales data and give access to the world’s most popular fashion trends during 2020, with our creative team putting together a news story and sell-in – both in the UK and US – to secure exposure of the landing page at a crucial time in the retail calendar and utilising a creative, highly-engaging asset to drive traffic to their website.

NOV 2020