Ever wondered what really happens to your plastic bottles when you’re finished with them? We collaborated with Cirkle and their client Britvic to explain the process of recycling after it was revealed that one third of Brits believe their recycling ends up in landfill, making it pointless. The campaign included a news story featuring research into public attitude towards recycling and an animation explaining what happens to our plastic bottles when we are finished with them. The campaign landed top media coverage at a timely moment for the client.

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