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News Generation

Creative that cuts through

make media work harder

News Generation is a thriving element of the PR market that has become a daily staple for newspapers (both print and digital). A well-delivered piece of News Generation, presenting a creative idea, be it a PR survey, stunt, data visualisation or video, appeals to the media and never fails to cut through on a national scale.

Adding News Generation to your campaign boosts ROI by 3 times on average and makes other media in your campaign work harder. Our creative ideas can be transformed into multi-platform news stories in the form of news copy, video content, visuals, radio and broadcast campaigns.

News Generation is an effective way to create a sense of momentum and to position you as an important brand that demands attention.

Every creative, multimedia solution that 72Point provides ties back to your brand’s aims and objectives with useful KPIs and measurable ROI.

page-ready creative

Our experienced team of highly skilled creatives, journalists, researchers and broadcast editors understand how a national newsdesk works and find new and effective ways for you to appeal to a wider and more diverse audience.

Our team of creatives write page-ready copy that requires little or no work for a busy editor, blogger or journalist.

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