Our team of experienced creatives, journalists and broadcast editors understand how national media works
Managing Director, 72Point and former associate editor of The Sun
Pharo’s relentless ambition for 72Point has seen the former News Generation service transform into one of the top Consumer PR agencies in the UK with a highly evolved creative offering. 72Point’s growing team includes a dedicated Campaigns operation with former Freuds, Debenhams and HM Government hires and a Creative department with journalistic talent at its core. Under Pharo’s leadership, 72Point has demonstrated its ability to generate high-quality content and staggering volumes of media exposure in the world’s top percentile of media publications.
Director of Strategy, 72Point and Former Head of News at Freuds
Jay Williams started his career as deputy news editor on the weekly rock magazine Sounds, where he built excellent relationships with the world’s biggest Heavy Metal Bands. After a 10 year career as a reporter, chief reporter, news editor and director at SWNS Media Group, Jay founded 72Point in 2000, establishing the company’s niche as a content-driven creative PR agency with unparalleled network of media contacts across the UK and US. Jay is a thought-leader within the industry, advising PR professionals on the art of engaging the media intelligently and has featured on high-profile panels alongside the UK’s top consumer journalists.
Campaigns Director 72Point and former Head of Public Relations at Thorpe Park
Nicola is the award-winning Founder of NJRPR, providing strategic PR and Communications advice and services to female entrepreneurs and clients across the Entertainment and Leisure sectors. A highly motivated, tenacious and hardworking professional who has been responsible for overseeing the publicity remit at Thorpe Park Resort, launching some of the BBC’s highest profile programmes internationally (Africa, Middle East and Poland) as well as overseeing many of the highest value Communications campaigns in digital television.
Associate Director at 72Point and Former Senior PR & Campaigns Manager at Royal Mail
A strategic PR director who has a 15 year track record in delivering award winning campaigns; leading large teams and increasing revenue/ROI in both agencies – including Splendid Communications, Lexis and Borkowski – and client side (Royal Mail and Debenhams).
Head of Digital, 72Point
Jack Peat is the Head of Digital at 72Point. He works alongside clients to fulfil their SEO, social media and digital publishing goals as well as overseeing strategy and publisher relations. He also edits The London Economic and contributes to The Independent, Huffington Post and VICE..
Mark Hodson is the former Head of Market Research at YouGov and founder of Opinium. Hodson served as Head of Consumer Insight at British Heart Foundation for three years, and now heads up a team of market research specialists at 72Point’s consumer insight sister company, OnePoll.