72Point is the only PR agency with an in-house team dedicated to maximising the impact of your story online. In 2017 alone, the digital team achieved 5,269 pieces of online coverage, 220 million coverage views for our clients and 635,000 social shares. Shortlisted for In-House Digital Team of the Year at PRCA Digital Awards 2018.
The digital team has worked tirelessly to establish relationships with new online publications and adapt the offering of 72Point to meet the needs of the varied outlets now running online. At the heart of this is our digital newswire which was set up as a one-stop-shop for publishers. Among its many functions, it allows us to notify publications of content that is relevant to them and for editors to download all assets at a click of a button.
Our Breakthrough Package is perfect for SEO and guarantees follow links on at least two sites with a DA of over 90, which is unrivalled in the market. We add a social media element to meet Google’s shift towards “social signals” and guarantee a broad range of coverage through our Johnston Press syndication.
We provide several pieces multimedia content to our clients for use on their own website and via their social media channels. We will work with you to help your message go viral or generate highly targeted campaigns for specific groups of people with measurable results.