Ted's Story

Ted’s Story

Raising Awareness of Children With Cancer

A bead for each step: Our video project, in collaboration with Children With Cancer UK, places the spotlight on Ted’s incredible story, emphasising how he uses Beads of Courage to symbolise the steps to his recovery.

The project raised awareness of not only Ted’s battle with the illness, but also Children With Cancer’s key messaging of seeking to improve survival rates in young cancer patients.

SEP 2018

pages
43

pieces of coverage

coverage
1.68M

est coverage views

00
2.97M

daily readership

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