PR SPECIALISTS JOIN 72POINT OPERATION

Award-winning PR specialists Rebecca Maund and Nicola Rowley have joined 72Point as the agency develops its output of news-ready multimedia content to support consumer PR activity.

PR strategist Rebecca Maund has a 15-year track record of delivering award-winning campaigns for Splendid Communications, Lexis and Borkowski, managing high-profile accounts such as Royal Mail and Debenhams.

Nicola Rowley is the award-winning Founder of NJRPR, providing strategic PR and Communications advice to female entrepreneurs and clients across the Entertainment and Leisure sectors. Nicola has been responsible for overseeing the publicity remit at Thorpe Park Resort and launching some of the BBC’s highest-profile international programmes.

What has attracted both specialists to the 72Point operation is the sheer scope of its potential as an agency and the strength of its core offering. Rebecca Maund said, “I am thrilled to be joining 72Point at such an important time in their history. I am excited to build on the company’s proven track record in creating stand out news content, to deliver award winning campaigns.”
72Point, which currently ranks at number 48 in the PRWeek Top 150 UK PR Consultancies attributes its growing success to delivering quality, trusted news content in trusted media outlets, packaged up with multimedia assets to engage publishers and audiences alike. The service known as News Generation has become a staple service for growing and established brands who need to increase their mainstream media appeal.

Director of Strategy Jay Williams, who founded 72Point in 2001 and has hosted a series of thought-leadership events around news generation, defines it as “the art of engaging the media intelligently”.

With the addition of Rowley and Maund to its ranks, 72Point is set to refine and develop its strengths as one of the most successful creative communications agencies in the UK.

Managing Director, Chris Pharo, said: “Having the kind of talent and expertise that Rebecca and Nicola bring to the table will only support our current trajectory of being one of the most successful media relations operation in the business. I am incredibly excited to see some of our new projects develop under their charge.”

72Point is a top 20 consumer communications agency that provides unique creative and unrivalled distribution for some of the biggest brands such as British Airways, Virgin Media, Sky and Lyst.