The Team


Andrew Young
Andrew Young
News Editor and Partner - SWNS

Joined 72Point:
1984 and again in 1989 (break to work for Today for 3 years)

What he does:
As News Editor, Andy has played a major role in the development of scores of young journalists' careers. He has also overseen many major stories, including the Fred West story and numerous Royal exclusives.

Likes:
Beer, cigarettes and pressure.

Dislikes:
Fluffy PR Bunnies.

Before 72 Point:
Andy has ink in his veins, as the son of the great Daily Mirror journalist Syd Young, he became one of the UK's youngest ever staff reporters when he landed a job on Eddy Shah's ground-breaking Today newspaper in the mid-80s. After three years with Today and having turned down a number of lucrative offers within the industry Andrew took up the offer of a partnership with SWNS.

Paul Walters
Paul Walters
Picture Editor and Partner - SWNS

Joined 72Point:
1984

What he does:
As Picture Editor, Paul has overseen this department's phenomenal period of progress and success over the last decade.

Likes:
Checking bank statements.

Dislikes:
Fluffy PR Bunnies.

Before 72 Point:
Joined the Bath Chronicle in 1988 as a photographer before carrying out shifts for every national newspaper.

John Sewell
John Sewell
MD - 72 Point

Before 72 Point:
John has been involved in Public Relations for 20 years and oversees all facets of the running of 72Point

Doug Shields
Doug Shields
Editorial Director

Joined 72Point:
September 2007

What he does:
Specialises in creative idea generation, copywriting, news generation and training.

Likes:
The buzz of a big news story, good food, Rioja and my family and friends.

Dislikes:
Taxes, sarcasm, speed cameras and Marmite.

Before 72 Point:
Doug joined SWNS from college in 1994. During his six years as a reporter with the agency he broke a string of world exclusives including the divorce of Camilla and Andrew Parker Bowles. He also worked on huge news stories such as the death of Diana Princess of Wales and the House of Horrors murders in Gloucester. He moved to The Sun in January 2001 and in 2002 was head-hunted to run Safeway's Pro-Active PR operation. He later became senior reporter at Closer magazine before taking over as news editor of lad's mag Zoo.

Harriet Crosse Read more on Twitter!
Harriet Crosse
Group Sales Director

Joined 72Point:
May 2001

What she does:
Harriet oversees business development for 72 Point and OnePoll.com. She is responsible for driving revenue across all companies within the Group via sales, advertising, marketing, PR and social media. Harriet is a founding member of 72 Point and oversees all client contracts.

Likes:
Prosecco, Jon Snow & Vietnam movies

Dislikes:
Corporate spiel & Raisins

Before 72 Point:
Achieved 2:1 in Media and Cultural Studies at Edinburgh University.

Nicky Marks
Nicky Marks
Business Development Manager

Joined 72Point:
March 2006

What she does:
As well as overseeing the internal sales team, Nicky is involved in all sales and marketing activity within 72 Point and OnePoll.

Likes:
Poker, Reggae and the Trinidad Carnival.

Dislikes:
Horses, men that wear flip-flops and Andrew Castle.

Before 72 Point:
Managed a small telemarketing company in Bristol.

Clients:
Debenhams, Thomas Cook, HMV and Superdrug.

Katie Price
Katie Price
Sales Executive

Joined 72Point:
May 2008

What she does:
Katie plays an integral role in building up the client database and is part of the energetic sales team.

Likes:
Eating.

Dislikes:
Bad manners and parsnips.

Before 72 Point:
Recently completed a course in Art and Media.

Kevin Smith Read more on Twitter!
Kevin Smith
Web and Research Manager

Joined 72Point:
January 2007

What he does:
Kevin manages and coordinates web and research based activities and projects for 72Point, OnePoll and YoungPoll. Kevin is responsible for pushing the OnePoll brand globally as well as within the UK.

Likes:
Poker, Hawaii, Apple products, tennis and OnePoll.com!

Dislikes:
Middle lane drivers and rude shop assistants.

Before 72 Point:
2:1 Hons. Degree at the University Of Wales Institute Cardiff. Golf course management, leisure club management and event management.

Anita Kershaw
Anita Kershaw
Sales Executive

Joined 72Point:
June 2009

What she does:
Anita is responsible for gathering new business contacts and managing the client database.

Likes:
Sewing, dancing and toffee magnums.

Dislikes:
Walking and pessimistic people.

Before 72 Point:
Assistant manager at The Muset Restaurant, Bristol.

Oliver Rawlings-Conner Read more on Twitter!
Oliver Rawlings-Conner
Head of Research

Joined 72Point:
June 2009

What he does:
Oliver manages research projects for a host of companies and research agencies. He

Likes:
Cider, Bristol and The Wurzels

Dislikes:
Swindon, Romantic Comedies, Jane Austen, Pop Music

Before 72 Point:
BA Honours English degree at The University of the West of England. Trained Market Research and Reporting Specialist.

James Coleman
James Coleman
Senior Account Manager

Joined 72Point:
August 2005

What she does:
Talking to clients, idea generation, account management, campaign research, data analysis and copywriting.

Likes:
Current affairs, cycling, running, mountains and icecream.

Dislikes:
Sitting down for too long, slow walkers and unnecessary noise.

Before 72 Point:
BA Honours PR degree at Bournemouth University with a placement year at 72 Point and sponsorship for the final year.

Clients:
BskyB, Biss Lancaster, Frank PR, Taylor Herring, McKenna Townsend and Hill&Knowlton

Gemma Francis
Gemma Francis
Account Manager/Copywriter

Joined 72Point:
October 2006

What she does:
Account management, liaising with clients and writing news copy.

Likes:
Take That, Speedway, football, F1 and One Tree Hill.

Dislikes:
Flying and multi-storey car parks.

Before 72 Point:
Gemma worked as a local newspaper reporter where she went on to complete a Diploma in Journalism. As the only reporter on a weekly newspaper in Somerset she was solely responsible for chasing stories and writing page-ready news copy to strict deadlines.

Clients:
Halifax, Travelodge, Ketchum, Teletext, Primal PR and Ceres PR

Emma Elsworthy
Emma Elsworthy
Account Director

Joined 72Point:
September 2002

What she does:
As 72 Point’s most senior and longest serving account manager, Emma specialises in Parenting, Finance, Lifestyle, Health and Beauty.

Likes:
Singing, Children, Cake, Tall people, Illy coffee

Dislikes:
People who are constantly on a diet, men that shave their bodies, PEOPLE WHO DON’T MAKE TEA.

Before 72 Point:
7 years In-house PR experience - having joined Hill House Hammond Press Office after University Emma quickly became responsible for generating coverage in national, regional and trade press. She also became the face of the company internally; writing and running a successful internal communications course - teaching more than 3,000 staff members.

Clients:
Camelot, Bounty, TheBabyWebsite, Tiger White, Allianz Cornhill, Esure & Honda

Joanne Sansom
Joanne Sansom
Office Manager

Joined 72Point:
October 2006

What she does:
PA to Managing Director, John Sewell. Jo also specialises in Financial Management and HR.

Likes:
Thailand, running, wine and her dog.

Dislikes:
Rude shop staff, people who walk slowly and people who mumble.

Before 72 Point:
Engineering and Management Consultancy background.

Julia Cox
Julia Cox
Business Development Executive

Joined 72Point:
October 2006

What she does:
Julia joined SWNS in 2006 bringing with her the experience of many years working in a variety of corporate roles. Julia’s knowledge of PR and attention to detail is highly regarded by an extensive client list comprising a range of household names to one-man start-ups, which includes: Marks & Spencer, lovemoney.com, borro.com, The Cadet Forces, The Science Museum, The Westbury Hotel and cosyhomesonline.com

Likes:
Wine, yoga, films of Anthony Minghella, good jokes and wine.

Dislikes:
Big Brother contestants, yob culture, public transport.

Before 72 Point:
Career break to raise children, prior to that worked in executive support functions at Cisco Systems and Psion PLC.

Clients:
Bounty Parenting Club, InterContinental Hotels, Hyundai Cars, Mates Condoms, Peckham Rye, SpinVox, Seddons Solicitors, BiGDUG, NESTA, Cosy Homes Online, Triviala/CelebrityPedigree, Holy Cow!, Erskine.

Mary McCarthy
Mary McCarthy
Business Development (Northern region)

Joined 72Point:
June 2001

What she does:
Initially brought on to develop new accounts, Mary now heads up the company\'s northern division.

Likes:
Jewelry - especially diamonds and pearls (shame she can\'t afford them), wine, James Bond movies, politics, shoes and handbags.

Dislikes:
Pretentious intellectuals, Big Brother, bad language and bad manners

Before 72 Point:
After completing a BA Hons from London University in History, Mary worked in Sales/Marketing and PR or KP Foods in London. She was then promoted to HQ United Biscuits working in National Accounts. Moving on to Esselte Letraset to work in International Publicity, after 3 years she joined WH Smith Group working in Sales and Marketing where she continued to be successful. After taking time out to have three beautiful boys, Mary resumed her career in 2001 when she joined 72 Point.

Simon Russell
Simon Russell
Managing Director - 72 Point Plus

Joined 72Point:
May 2006

What he does:
Media Relations in specialist sectors including Food and Drink; Financial Services; Sports; Utilities and Science and Technology and also a specialist in Training, Public Affairs and Crisis Management.

Likes:
Playing, watching and talking about football, pubs and seeing the kids happy.

Dislikes:
Bad manners and worse bad beer.

Before 72 Point:
In-house Communication Manager for over 12 years.

Clients:
Distell ( South Africa's largest drinks group), National Association of Cider Makers, Constellation Europe (world's biggest wine company) and projects for businesses including NatWest, Royal Bank of Scotland and Nokia.

Amy Finlayson Read more on Twitter!
Amy Finlayson
PR Consultant

Joined 72Point:
April 2009

What she does:
PR consultant with nearly 10 years experience on both consumer and b2b accounts, building brand and company reputation with media relations, communications and issues management.

Likes:
Words beginning with ‘b’, bluebells (following on nicely!), the noise of a finger sliding along an acoustic guitar string.

Dislikes:
Being asked why I’m a vegetarian, arrogance, getting up early.

Before 72 Point:
Amy established the Natural Hydration Council for Danone Waters, Nestle Waters and Highland Spring as an issues management tool to address the negative media coverage of bottled water. Before that Amy worked in London agencies across a range of clients including Vodafone, Barclays, The Telegraph Group, CNN, Nestle Purina and Flora.

Clients:
Continental, Sharp’s, Kettler, Distell, National Pharmacy Association and project work including Holy Cow!

Kathy De Mattia Read more on Twitter!
Kathy De Mattia
PR Account Director

Joined 72Point:
February 2008

What she does:
Working in the PR department, Kathy manages campaigns for various national clients. Her role is to make her clients famous through both the trade and consumer media.

Likes:
Alan Carr, playing golf, New York and the fall of Kerry Katona!

Dislikes:
Meetings about meetings, people who don\'t say thank you or sorry and lime chutney.

Before 72 Point:
Kathy worked in London for various high profile brands, including Pepsi, Mars and O2 Mobile.

Clients:
Aston Manor, the National Association of Cider Makers, Distell Wines and Bristol Rugby.

Andrew YoungPaul WaltersJohn SewellDoug ShieldsHarriet CrosseNicky MarksKatie PriceKevin SmithAnita KershawOliver Rawlings-ConnerJames ColemanGemma FrancisEmma ElsworthyJoanne SansomJulia CoxMary McCarthySimon RussellAmy FinlaysonKathy De Mattia