72POINT.com - National News, PR and Market Research Specialists - Call today on 0117 906 6555

72Point - National News, PR & Market Research
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Services - Press Release Re-write & National Sell In Package

"95% of journalists claim most press releases contain no story whatsoever" (The Press Gazette 2003).

Our journalistic approach to PR differs greatly to traditional PR departments who can write lengthy, over-branded press releases.

Send us your press release and we will transform it into attention grabbing press copy, sell it in to national news contacts and distribute it via our exclusive newswire.

Click here to enquire about Press Release Re-writes & our National Sell In Package

Or simply call us on 0117 9066 555.

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Case Studies:

Take a look at over 100 examples of National Newspaper Coverage we have achieved for our clients...

Norwich Union
06 May 2008

Our smoking poll for Norwich Union created blanket news coverage today...

Genix
01 May 2008

We secured exposure in today's Guardian and Daily Star for Genix Healthcare...

Reevoo
30 Apr 2008

Our new client Reevoo were delighted with the coevrage we achieved for them in today's Daily Mail and Sun. The piece made well online too...

Dragons Den
24 Apr 2008

James Caan asked us to generate national newspaper coverage for Peter Moule, the inventor he backed in the show's last series. We issued the story and photographs to the national press early yesterday morning. Within minutes it was on the Daily Telegraph, Daily Mail and Daily Star websites. It also appeared as page leads with pictures in today's Daily Telegraph, Daily Star and Daily Record.

OnePoll
19 Apr 2008

Noflights.com
17 Apr 2008

Have a look at today's hit for travel website www.noflights.com

Sanex
15 Apr 2008

We achieved PR coverage in the Sun, Mirror, Mail, Record and Express today for Sanex.

Norwich & Peterborough Building Society
14 Apr 2008

Our press release re-write for Norwich & Peterborough Building Society landed in today's Daily Mail and Sun.

Laborie Wine
10 Apr 2008

Using our research arm OnePoll.com, Laborie Wine identified celebs we would most like to have as a dinner guest. the resulting story appeared in today's Daily Star and Record

Tesco Personal Finance
09 Apr 2008

Tesco Personal Finance were pleased with the coverage we achieved for them in today's national press.

Weight Watchers
07 Apr 2008

Our online research and sell-in package for diet indusrty giant, Weight Watchers resulted in a page lead in today's Daily Express.

Debenhams
26 Mar 2008

Additional shows today for Debenhams. A full page in the Scotsman and Telegraph.

Debenhams
25 Mar 2008

We achieved a blanket of coverage today for high street store Debenhams. The piece made in the Sun, Mail, Telegraph and Star, as well as a full page in the Daily Record.

OnePoll
22 Mar 2008

What's our favourite brand? Our research tool OnePoll asked the question - The result was a page lead in the Star.

OnePoll
19 Mar 2008

Coverage today for our sister site and research tool www.onepoll.com. The story made in the Sun, Telegraph and Express, as well as several online websites.

UK Dating
12 Mar 2008

Who is the nation's ideal woman? We worked with stats from our online dating client to find out. The story resulted in exposure for the brand in today's Telegraph, Sun, Express and Star, as well as online.

Sharps
08 Mar 2008

Have a look at today's coverage for Sharps in the Express, Mirror, Star and Record.

OnePoll
28 Feb 2008

Our story for our own research arm OnePoll.com made in today's Sun, Mirror, Express and Daily Record as well as online...

Olay
25 Feb 2008

Our research for Olay secured them coverage in the Times, Express, Record and Western Daily Press - along with internet coverage.

Booktrust
22 Feb 2008

Our story for Booktrust created blanket news exposure today. The story landed in the Times and Daily Telegraph as well as the Daily Express, Daily Record, Daily Mail and Daily Star.

All Join On
19 Feb 2008

Our social networking client Alljoinon.com achieved a full page in the Mirror today. Further coverage in the Sun, Daily Mail, Daily Express, Daily Star, Daily Record, Telegraph and numerous websites.

The Filthy Food Company
11 Feb 2008

Our survey for Connect Point PR client, The Filthy Food Company, made a page-lead in today's Daily Star as well as bits in the Sun and Daily Sport...

Sky
09 Feb 2008

Our survey and sell-in package produced blanket coverage for Sky's magazine in today's red-tops.

Debenhams
09 Feb 2008

We achieved a piece in today's Express for our client Debenhams...

The Peoples Club
06 Feb 2008

Football fan website The Peoples Club conducted research with us to find the worlds sexiest footballer. Becks came out on top, with shows in the Star and Sport.

Travelodge
05 Feb 2008

Our story for Travelodge made today in the Telegraph, Mail, Mirror, Times and Sun - as well as a host of websites.

Nephria
31 Jan 2008

Despite it being a busy news day, and one particularly prevalent late-breaking story, we managed to secure a page lead in the Daily Express for our start-up client - luxury beauty brand Nephria.

Alberto Culver
23 Jan 2008

Our poll for Alberto Culver's shampoo brand Tresemme landed in today's Daily Mail and Daily Record.

The Peoples Club
22 Jan 2008

Wayne Rooney has been voted the ugliest footy star by our client www.thepeoplesclub.com. An impressive page lead in the Star and further coverage in the Sun and online.

Seddons
18 Jan 2008

Today's story for legal firm Seddons landed in today's Telegraph, Daily Mail and Daily Star.

UK Dating
17 Jan 2008

Another fantastic show for our dating client www.ukdating.com. We achieved a page lead in today's Mirror along with shows in the Mail, Express, Star and Metro.

WKD
14 Jan 2008

We acheived significant shows in several national newspapers today for drinks brand WKD.

Halifax
14 Jan 2008

A good show in today's Express and Mail for our new financial services client Halifax.

OnePoll
11 Jan 2008

We achieved a great show today for our sister company www.onepoll.com. The story made in the Express, Record and Star and www.bbc.co.uk

All Join On
09 Jan 2008

Our social website client www.alljoinon.com achieved good coverage today in the Sun, Record and Star.

Travelodge
08 Jan 2008

Our story for budget hotel chain client Travelodge resulted in coverage in today's Sun, Daily Mail and Metro.

Jobsite
07 Jan 2008

Our research for recruitment firm Jobsite made in today's Times, Metro, Sun and Star...

Teen Talk
04 Jan 2008

Further coverage for Teen Talk...

Teen Talk
04 Jan 2008

Our news desk achieved mass coverage today for recently published book "Teen Talk". The story made in the Express, Mirror, Star, Telegraph, Times, Mail, Sun and Record.

Lemsip
27 Dec 2007

We helped Lemsip position their research-based story within the new pages of today's Daily Express.

UK Dating
26 Dec 2007

Our very first campaign for new client UK Dating resulted in blanket exposure for the online dating company. Our story made in today's Sun, Star, Express and Daily Record.

Travelodge
21 Dec 2007

We achieved another great hit for Travelodge over Christmas.

Debenhams
21 Dec 2007

Our story for Debenhams highlighted the cost of fashion. The piece made in today's Daily Express, Sun and Record.

WAYN
10 Dec 2007

We achieved more coverage for our client, social networking site WAYN. The story made in today's Mirror, Express and Daily Record.

The Peoples Club
08 Dec 2007

We achieved a full page in today's Daily Sport plus exposure in the Sun and Star for website, The People's Club.

Kandoo
08 Dec 2007

Children's personal care brand Kandoo used our full survey and sell-in package to achieve name checks in today's Daily Star, Daily Record and Western Daily Press.

Comet
07 Dec 2007

We achieved positive press exposure for electrical retailer Comet today. The piece made in The Sun, Mirror, Daily Star and Daily Record.

Ann Summers
05 Dec 2007

Our in-house market research tool OnePoll.com, helped us achieve hits for Ann Summers in today's Sun and Metro.

WAYN
01 Dec 2007

We achieved five pars in the Daily Star today for our client, networking web-site WAYN.

Cornhill Direct
29 Nov 2007

Some festive coverage for Cornhill today in the Daily Mail and Daily Star

Foundem
29 Nov 2007

We achieved some good coverage for Foundem today in the Sun and Metro.

La Senza
28 Nov 2007

Our survey about the most romantic Cities created blanket red-top coverage for La Senza today.

Nephria
26 Nov 2007

A great hit today for luxury soap bar Nephria. We achieved shows in the Sun, Daily Express, Daily Mail and Daily Sport.

Rent A Keg
24 Nov 2007

Beer keg company 'Rent A Keg' achieved further coverage in today's Sun and Daily Sport - thanks to our full PR survey and sell-in package.

The People's Club
24 Nov 2007

Fantasy football web-site The Peoples Club ran some research with us to find the worst English sporting moment of all time - the story made in the Daily Star.

Philips
23 Nov 2007

We achieved page-leads for Philips in todays's Sun and Daily Star.

Ubisoft
23 Nov 2007

Video game publisher Ubisoft were delighted with the coverage we achieved for them in today's Sun, Express, Record and Daily Sport.

Julian Graves
21 Nov 2007

Our survey for high street health store Julian Graves achieved fantastic coverage in today's Daily Express and Daily Record...

Sky
19 Nov 2007

Our survey for Sky made a page lead in today's Scotsman...

Tanita
12 Nov 2007

Our poll for Tanita Scales made in today's Daily Mail, Star and Record...

Debenhams
09 Nov 2007

We achieved valuable survey coverage for Debenhams today in the Mail, Record and Star.

WRVS
07 Nov 2007

Today's coverage for the WRVS...

Philips
06 Nov 2007

We achieved a page lead in the Daily Mail today for client Philips. Further coverage in the Daily Record and on the Daily Mail web-site.

Imperial Leather
05 Nov 2007

We used some stats and an expert's opinion to produce news copy for Imperial Leather. The piece made in Saturday's Daily Mail, Sun and Star.

LactoFree
05 Nov 2007

Our poll for LactoFree made so well last year, we ran the same survey in 2007. The piece created blanket coverage for the lactose free milk brand in Saturday's red-tops and mid-markets....

Travelodge
26 Oct 2007

Another great show for Travelodge today in the Telegraph, Sun and Daily Sport...

Nephria
23 Oct 2007

We achieved another show for our new client Nephria in today's Express...

Playtex
23 Oct 2007

Playtex wanted quick coverage for their new bra range. We managed to turn a survey project around for them in 48 hours, achieving a great show in the Daily Record.

La Senza
23 Oct 2007

La Senza have signed sexy Czech supermodel Petra Nemcova for a new ad campaign. The story has achieved blanket coverage in today's red-tops.

Sloggi
22 Oct 2007

We achieved another hit for underwear firm Sloggi in today's Sun, Daily Star and Daily Sport...

Princes Quay Shopping Centre
18 Oct 2007

A page lead today in the Mirror for Princes Quay Shopping Centre...

ProMeris UK
16 Oct 2007

Our story for animal healthcare brand, ProMeris made in today's Telegraph, Daily Mail, Express and Metro...

Nephria
16 Oct 2007

Coverage in the Guardian and Sun today for luxury beauty brand Nephria...

NatWest
15 Oct 2007

Our student survey produced an excellent show in today's Mail for finance giant Natwest...

Family Relatives
13 Oct 2007

A page lead in the Express and further coverage in the Star was a great result for our client www.familyrelatives.com

Pot Noodle
12 Oct 2007

We secured two page leads for Pot Noodle today in the Daily Express and Daily Mail...

Nobilo Wines
11 Oct 2007

Have a look at today's coverage in the Express for Nobilo Wines.

20th Century Fox
06 Oct 2007

Our 80's survey for 20th Century Fox produced a full page show in the Daily Sport along with further coverage in the People.

Sloggi
06 Oct 2007

Our copy and pictures for underwear giant, Sloggi made page-leads in today's Sun, Star and Daily Record.

Beautiful Books
05 Oct 2007

Our story for author Christoher Rush achieved valuable mid-market pick-up today...

Green Mile
03 Oct 2007

Today's story about 4x4's gained national news exposure for our client, Green Mile...

Jacobs Creek
03 Oct 2007

Our survey-based story for Jacobs Creek was used in today's Daily Mail and Daily Mirror.

Tesco Healthcare
01 Oct 2007

Our story for Tesco Healthcare about student living conditions created significant coverage in today's red-tops.

Cornhill Direct
28 Sep 2007

Today's story for Cornhill Direct revealed how much cash Brits have lying around in their homes...

Foundem
26 Sep 2007

Our piece for price comparison site Foundem made in the Daily Record & Daily Star.

Green Mile
24 Sep 2007

Our 'green' motoring client www.greenmile.co.uk were keen to generate national press coverage for their web-site. We achieved a double page spread for them in the Daily Sport.

WAYN
22 Sep 2007

We continue to generate coverage for our social networking web-site www.wayn.com. Today's story made in the Sun and Daily Star.

La Senza
20 Sep 2007

Another front page show for La Senza today. The high street chain reported an increase in sales of stockings and suspenders. We knew with the right pictures and words this story would make well. We weren't wrong...

The York Test
18 Sep 2007

Our survey project for food intolerance testing firm, The York Test made page leads in today's Daily Mail and Daily Express...

Travelodge
14 Sep 2007

Further coverage for Travelodge in the Telegraph.

Travelodge
13 Sep 2007

More coverage for Travelodge in today's Telegraph.

Travelodge
12 Sep 2007

Further coverage today for Travelodge - the Guardian discuss Travelodge's successful PR to-date.

Travelodge
11 Sep 2007

Our story for Travelodge about the couple who live in one of their rooms, made in today's Telegraph, Mail, Mirror, Sun, Express & Record.

Ferrari Limo
07 Sep 2007

A limo company approaced our news desk for help with a straight story about their 170mph Ferrari limo. Our newsdesk re-wrote the story, took some pictures and the result was mass coverage in the Sun, Sport, Mirror, Star, Express and Daily Record.

Esure
03 Sep 2007

A story about dog walking cleary hit the spot for the editors at Express, Sun and Mirror as our story for Esure made today.

Legoland Windsor
01 Sep 2007

Our picture led story for Legoland made today in the Telegraph & Sun.

British Airways.
01 Sep 2007

Our newsdesk re-wrote this press release for BA and the story made in the Mail & Express.

Travelodge
29 Aug 2007

Travelodge achieved nationwide coverage with this story on the most popular books that are left behind in their hotel rooms. It made in the Independent, Guardian, Mail, Telegraph, Times and Star.

Jobs2View
28 Aug 2007

Further coverage for our online recruitment company Jobs2View.com Shows in the Star and Record.

Thomas Cook
27 Aug 2007

We achieved coverage in today's Daily Express for high street travel agent Thomas Cook...

Standard Life
24 Aug 2007

We secured coverage for Standard Life which revealed just how many calories we consume through booze. The story made in today's Mirror and Daily Record.

Travelodge
20 Aug 2007

Music festival goers could be in for a treat with the new Travelpod, devised by Travelodge. We managed to achieve some great publicity for them in the Mirror, Western Daily Press and Daily Record...

Sloggi
18 Aug 2007

Underwear giant Sloggi were looking for support for their new underwear camapaign. We achieved coverage for them in Sun, Express, Daily Star and Daily Sport.

Jobs2View
15 Aug 2007

Almost a third of workers quit their job because they can't stand their colleagues - a survey for Jobs2view revealved. Our story for them made in the Sun, Mirror and Record..

Travelodge
14 Aug 2007

What is your worst nightmare? For those surveyed by Hotel chain Travelodge, Jordan's children and Vinnie Jones came top in the poll of 2,000 adults. Coverage appeared in the Mirror, Daily Record and Daily Star..

Natwest
14 Aug 2007

A huge amount of coverage achieved for Natwest today including a front page in the Independent. Further coverage in the Express, Guardian, Mail, Mirror, Telegraph, TImes and Western Daily Press.

Legoland Windsor
11 Aug 2007

Our coverage for Legoland Windsor on children's poor history knowledge made a page lead in the Express, Mirror and Star, with further coverage in the Western Daily Press and Daily Record..

Boaters Coffee
10 Aug 2007

A page lead in the Daily Star today for our client Boaters Coffee.

Miss Butterfly
08 Aug 2007

Our fashion client Miss Butterfly have had great results with us and this was further shown today as we achieved a page lead in the Express for them. The story was about most influential models.

Debenhams
07 Aug 2007

Our story for Debenhams had a full page show in the Daily Telegraph and further coverage in The Sun, Daily Mail and Daily Record. The story revealed that women hide £1.4billion worth of clothes from their partners.

Heelys
01 Aug 2007

Our coverage for Heelys was highly successful across the nationals today with a page lead in the Daily Mail, Daily Record and Western Daily Press along with further coverage in the Daily Mirror.

Golden Square Shopping Centre Warrington
26 Jul 2007

We achieved fantastic coverage for a shopping centre in Warrington...

Organix
26 Jul 2007

Organic baby food web-site www.organix.com wanted to boost awareness of how pregnant women do not know what not to eat or drink during pregnancy. The coverage made in the Telegraph, Express and Mirror.

Digital Links
14 Jul 2007

Our research for web-site www.digital-links.org revealed that Brits feel charity rock concerts should be ditched following Live Earch. Our story made in the Daily Star and Daily Sport

Julian Graves
12 Jul 2007

Health food store Julian Graves wanted to promote the fact they sell old-fashioned sweets. Our story made a page lead for them in today's Daily Express - with fantastic images of their products...

Miss Butterfly
11 Jul 2007

Our survey for fashion website MissButterfly revealed that shell suits were the worst fashion item off all time. The story made a page lead in the Daily Mail and in the Style section of the Times.

Seabrook Crisps
10 Jul 2007

According to a survey we ran for Seabrook Crisps, Britons are ditching traditional food for more exotic dishes. The story for the Crisps firm made in the Daily Express.

Buy Property 4 Less
01 Jul 2007

"The average Brit moves house an average of twelve times in their lifetime". That was the headline we used for our client www.buyproperty4less.com. The story made in The People on Sunday.

Foundem
30 Jun 2007

Search engine www.foundem.com used our in-house research tool to research holiday-makers. The resulting story made in today's Daily Star.

Rent A Keg
29 Jun 2007

When beer keg hire company, RentAKeg approached us for national news coverage, we knew they needed to tie in with the smoking ban. Our sales-based story made in today's Metro and The Sun with fantastic key messages.

Your Property Club
28 Jun 2007

We asked the nation which celebrities they would least like as their neighbour. The results of the survey helped us create news copy for www.yourproprtyclub.com in The Sun and Western Daily Press.

Jobs2View
26 Jun 2007

Another hot for our client www.jobs2view.com. Today's story appeared in the Mirror, People and Record.

TKC Sales
25 Jun 2007

Our in house research discovered that it had been 50 years since the invention of the Frisbee. Frisbee supplier TKC Sales were keen to get involved with the story and we achieved coverage for them in the Daily Express & The Scotsman.

Travelodge
21 Jun 2007

Research by Travelodge revealed that people turning up late for work costs UK businesses more than £600,000,000 every year. the story made in today's Mirror.

Foundem
19 Jun 2007

Our story for Foundem.com made in today's Daily Telegraph.

Miss Butterfly
19 Jun 2007

The Sun and Daily Star ran our story today for fashion web-site MissButterfly.com.

Your Property Club
18 Jun 2007

YourPropertyClub.com were intent on getting their name and website address into the national newspapers. We achieved this with a story on how Brits overspend when buying a new home. This story made in the Daily Star.

Jobs2View
11 Jun 2007

We achieved a page lead in the Daily Record today for recruitment site Jobs2View...

Travelodge
07 Jun 2007

Our survey for Travelodge made in the Express, People and Telegraph.

Haliborange
03 Jun 2007

Check out today's coverage for Haliborange. The research showed that parents are pushing Omega-3 fish oil suppliments on their kids to help with exams.

WKD
24 May 2007

Our research on how blokes eat hot currys to impress their mates made in the Daily Star, Daily Sport and the Sun with fantastic branding for WKD.

Arm and Hammer
23 May 2007

Our story for Arm and Hammer secured a page lead in today's Daily Mail and further coverage in the Telegraph.

Century Films
23 May 2007

And here's one that came direct from our news desk. Great exposure for Century Films in today's Mail, Star, Mirror, Sun, Express and Daily Record.

Travelodge
21 May 2007

Some more coverage for our client Travelodge. Guests at Travelodge can now pre-order goldfish in their rooms as a form of relaxtion to help them sleep. The story made in The Times and The People.

La Senza
18 May 2007

Another hit for La Senza in the Daily Star today. With the build up to the FA Cup Final between Man Utd and Chelsea, Gemma had received two tickets to the event from a ‘special friend’, but kindly passed them on to her parents as a gift.

La Senza
10 May 2007

We've secured ongoing media coverage for lingerie brand La Senza. Today's light-hearted survey provided yet another opportunity for the papers to print pictures of Hollyoaks star Gemma Atkinson - their new signing. The story made today in The Sun, Daily Sport and Daily Record.

PCP Luton
09 May 2007

Today's coverage for rehab centre PCP Luton made in the The Sun, Daily Record, Metro and Western Daily Press...

Jobs2View
07 May 2007

Today we used a commonly talked about topic to achieve another hit for online video recruitment site jobs2view.com. Our survey software helped us produce stats which we transformed into attention grabbing press copy. The Daily Express ran with the piece today.

La Senza
04 May 2007

We achieved another hit from La Senza in today's Express and Daily Star using our in-house survey software...

Travelodge
03 May 2007

A great show for Travelodge in The Scotsman today.

Travelodge
01 May 2007

Travelodge wanted us to reinforce their key message - the importance of a good night's sleep. We surveyed 5,200 individuals across 30 different career categories to see how work affected their sleep. The survey provided valuable column inches for the hotel chain in today's Daily Mail, Daily Record, Sun, Scotsman and Daily Star.

La Senza
01 May 2007

We achieved another front page hit for our client La Senza today...

La Senza
25 Apr 2007

We achieved more coverage for our client La Senza in today's Daily Star - with a little help from ex Hollyoaks star Gemma Atkinson...

Vectura
25 Apr 2007

Our press release re-write and sell-in service secured national press coverage for pharmacuetical company Vectura. The story made in the Times, Express, Sun and Daily Star...

Huggies
19 Apr 2007

We achieved a page lead in the Daily Star today for our client Huggies.

Debenhams
16 Apr 2007

For new client Debenhams, a natural story choice to promote their plus size range 'Gorgeous' was to find out the nation's favourite 'big and beautiful' celebrity. The feel-good piece generated coverage in The Sun, Mirror, Star and Daily Record.

USwitch
13 Apr 2007

Uswitch.com wanted to carry out a survey to support a hard hitting piece about the extortionate charges mobile phone operators were making on customers using their phones abroad. We released the story to coincide with a topical story about government concerns on the issue. We also sourced a solid case study to support the story, ensuring it had the best chance of making. The story was successful in The Sun, Star, Express and Telegraph.

Cornhill Direct
11 Apr 2007

Our story for Cornhill Direct about noisy neighbours made in the Express and Daily Mail today.

WAGs Boutique
10 Apr 2007

Last week Thames TV approached our newsdesk. They were on the hunt for two media experts to mentor the rival teams on ITV2's WAGs Boutique with their task of executing a successful PR stunt. We managed to help the WAGs bag page leads in two leading tabloids - as well as a splash.

Jobs2View
06 Apr 2007

Our survey for recruitment site Jobs2View made everywhere today. The Mail, Express, Sun, Mirror, Daily Star and Daily Record all used the piece.

CPP
03 Apr 2007

Today we achieved coverage for CPP in the Daily Record and Metro.

SHUC
28 Mar 2007

Today we achieved coverage for www.shuc.com in the Daily Mail and Daily Star.

Miss Butterfly
27 Mar 2007

Today we achieved coverage for fashion site www.missbutterfly.co.uk in the Daily Mail and Express...

CPP
22 Mar 2007

We bagged a page lead in today's Daily Express for card protection company CPP. The story also made in the Sun...

GE Money
19 Mar 2007

GE Money retained us for a set number of projects. In this particular instance we decided to investigate how much the average person spends holidaying in a lifetime, resulting in coverage with branding and quotes in the Daily Express, The Sun and Daily Record.

Welch's
16 Mar 2007

Following a study into antioxidant qualities of fruit juice we were sent a press release in standard format. Once re-written into news copy by one of our journalists and sold in via our newswire the story made on the front page of the Times and as a double page spread. It also featured as a page lead in the Daily Mail and in The Independent and Daily Express.

Hi-Tec
12 Mar 2007

Our survey for Hi-Tec made in todays's Daily Express, Sun and Daily Star...

Cornhill Direct
08 Mar 2007

Our poll for insurers Cornhill Direct made a page lead in today's Daily Star...

Montage
07 Mar 2007

We ran a poll for brand new handbag sized magazine, Montage. The resulting coverage made in the Sun, Daily Record and Daily Star...

Travelodge
02 Mar 2007

Today's piece about staff expenses claims made a page lead in the Scotsman...

Cornhill Direct
27 Feb 2007

The Times and Telegraph used our "worst roads" copy today...

Cornhill Direct
26 Feb 2007

Our road survey for Cornhill Direct made in Saturday's Express and Sun...

Dole
19 Feb 2007

Our survey for fruit pot company Dole made on page 5 of today's Daily Mail with fantastic key messages for the healthy brand. It also made in the Star, Sun and Western Daily Press...

HI-TEC
18 Feb 2007

Our survey for trainer manufacturer HI-TEC made in Sunday's Mirror...

Travelodge
14 Feb 2007

Our survey for Travelodge made in today's Daily Mirror...

PCP Luton
09 Feb 2007

We achieved blanket coverage for rehab clinic PCP Luton today in The Daily Star, Sun and Daily Record...

Bosch
07 Feb 2007

Again using our in-house survey tool we analysed some data and calculated that the average woman will travel approximately 7,300 miles in a lifetime from vacuuming. The piece made an entire page in the Times for Bosch as well as hits in The Daily Mail, Express, Sun and Daily Star.

Andrew Collinge
06 Feb 2007

We surveyed 3,000 hairdressers for shampoo brand Andrew Collinge. The resulting story made in the Sun and Daily Star...

Toys 'R' Us
30 Jan 2007

Toys R Us have used us for many stories, including surveys, quick hits and rewrites over the last year or so. Today's survey based story on 'Coolest Toys' made a page lead in the Daily Express, as well as The Sun, Star and Daily Record.

Hammonds
30 Jan 2007

We achieved a page lead in today's Daily Mail for furniture store Hammonds...

www.holdbacktime.com
29 Jan 2007

Our controversial "man boobs" survey made over the weekend in The Express, Star, Record and Western Daily Press...

HI-TEC
26 Jan 2007

Our first project for new client HI-TEC was a roaring success. The piece made in today's Sun, Daily Record and Daily Star.

Cornhill
25 Jan 2007

Our survey for Cornhill made in today's Daily Mail, Mirror, Star, Sun and Daily Record...

MLA
24 Jan 2007

Today we achieved coverage for the Museums, Libraries and Archives Council in the Daily Express, Daily Mail and Sun...

Salter
09 Jan 2007

Today we achieved coverage for bathroom scales manufacturer Salter in the Daily Express and Sun...

Churchill Insurance
05 Jan 2007

Today's coverage for Churchill made in the Daily Mirror, Sun and Daily Record...

Travelodge
03 Jan 2007

The Daily Telegraph and The Sun used our poll for Travelodge today...

Argos
02 Jan 2007

Our survey for Argos made in today's Daily Record and Western Daily Press...

Cadbury Highlights
29 Dec 2006

We ran a poll for Cadbury highlights which made in the Daily Record, Sunday People and Daily Sport...

Holdbacktime.com
29 Dec 2006

Another of our surveys for website holdbacktime.com made in today's Daily Star and Sport...

Nivea
27 Dec 2006

Our story for Nivea made a nice piece in the Daily Express...

BestOfBritish.com
26 Dec 2006

Our survey for www.BestOfBritish.com made in the Mirror, Star and Sun on Boxing Day.

Durex
12 Dec 2006

Our 100 sexiest men poll made a page lead in today's Sun as well as the Daily Star, Daily Record and Daily Mirror.

Cornhill Direct
05 Dec 2006

Our survey for finance giant Cornhill Direct made in today's Daily Record, Sun and Daily Sport...

GE Money
30 Nov 2006

Our survey for finance people GE Money made in the Daily Mail, Sun and Express...

La Senza
28 Nov 2006

We produced blanket coverage for La Senza this weekend...

La Senza
02 Nov 2006

When underwear retailer La Senza told us about their size 12 fitting model, we knew it had mid-market appeal as a strong human interest story. The piece made in today's Express and Metro.

Travelodge
11 Oct 2006

Today's survey for Travelodge made a full page in The Daily Express...

Foreign Currency Direct
11 Oct 2006

Today's survey for Foreign Currency Direct made in the Daily Mail and Daily Express...

Natwest
06 Oct 2006

Our first hit with the 2006 NatWest Student Money Matters survey made 'big licks' in the Telegraph. It also appeared in The Daily Mail, Express, Daily Mirror and triggered invaluable follow-up broadcast activity. Our second - from the same poll - made page leads today in The Times and The Express and is getting great cross-media pick-up, including running pieces on the BBC Asian Network.

Yes Car Insurance
05 Oct 2006

Our poll for Yes Insurance made in today's Sun, Daily Sport and Daily Record...

Whitworths
02 Oct 2006

Our survey for dried fruit experts Whitworths made today in The Sun, Express and Daily Star...

Neutradol
29 Sep 2006

Our poll for air freshener Neutradol made on page three of today's Daily Express as well as a page lead in the Daily Star and pieces in the Sun and Daily Record.

WAYN
28 Sep 2006

Traveller's website WAYN were delighted with their coverage today in The Times, Metro and Sun...

Tesco Healthcare
13 Sep 2006

We polled 3,000 children for Tesco Healthcare - asking them about their eating habits. The story made in today's Daily Express and Daily Mirror...

Tesco
08 Sep 2006

Our press release re write for Tesco made in The Times, Daily Mail and Daily Express.

Travelodge
17 Aug 2006

Today's survey story for hotel chain Travelodge made a page lead in The Sun, as well as bits in The Telegraph and Daily Mail...

Partners
17 Aug 2006

Our second hit of the day is for stationery retailer Partners. The story appeared in the Sun, Mirror, Daily Star and Daily Sport...

Natwest
15 Aug 2006

Our work with banking giant Natwest has generated great talk value today. We re-wrote their original press release, sourced, interviewed and photographed a case study and filed the package direct to named journalists via the SWNS newswire. The piece made a front page teaser in today's Daily Telegraph as well as a huge page lead on page four. It also appeared in The Daily Mail, Express and Daily Mirror and has triggered invaluable follow-up broadcast activity.

Siemens
21 Jul 2006

We suggested running a poll for Siemens to find the greatest sounds of all time. The resulting story made a full page in today's Express, as well as bits in the Daily Star and Sun. It also got radio pick-up.

Assured Hair Studios
30 Jun 2006

Our new client, Assured Hair Studios, hit the headlines today with their revolutionary hair thickening helmet. The story made in The Express, Star, Metro and Record and has been picked up by a host of TV stations.

CPP
22 Jun 2006

Our survey for life assistance company CPP made today in The Express, Metro and Daily Record with great key messages for the brand...

Eureka247.com
14 Jun 2006

We were approached by Eureka247.com - the first website to sell houses with no agent fee. When they informed us a house had gone within one hour of being posted on their website - we knew it was a national news story. Following today's coverage in the Daily Express, Sun, Star and Daily Record, traffic to the website has reached unprecedented levels and they have been approached by a host of radio stations.

La Senza
14 Jun 2006

Our photoshoot for La Senza's World Cup pants made in The Daily Star...

Goodfellas
01 Jun 2006

Our survey for pizza manufacturer Goodfellas created fantastic talk value.

CPP
25 May 2006

Let's face it - credit protection isn't the sexiest subject - but today's coverage proves how a skilfully executed, light-hearted and topical survey can provide valuable national newspaper exposure for any product or brand. Today we provided CPP with name checks in The Sun, Daily Star, Daily Mirror and Daily Record - along with valuable quotes from the group's Head of Identity Protection.

WAYN
22 May 2006

Our news generation survey tool created fantastic results for travellers' website WAYN on Saturday...

Skipton Building Society
26 Apr 2006

When it comes to surveys, we aim for much more than a namecheck - perfectly illustrated by the key messages crammed into today's coverage for Skipton Building Society. David Harvey, Skipton's head of insurance, was widely quoted throughout prominent pieces in the Express, Mail, Metro and Daily Record. Now, thanks to another of our ideas with legs, millions of the nation's newspaper readers know Skipton 'do' insurance.

Toni & Guy
21 Mar 2006

One of the fringe benefits of working with 72 Point is that you have a whole army of reporters, photographers, feature writers and researchers at your disposal. So when one of our bright sparks discovered it was 100 years since Karl Nessler invented the perm, it was a no-brainer to offer this to Toni & Guy. With the right blend of research, straight reportage, archive picture sourcing and no-nonsense newsdesk sell-in, this idea lived up to its potential – with sensational coverage today. The story made in The Times, Daily Mail, Daily Express, Mirror, Sun, Daily Star, Metro, Daily Record and Daily Sport.

Ann Summers
10 Mar 2006

Our story for Ann Summers made a full page in today's Star, a page lead in the Metro and Daily Record, and a Sun Spot...

Boots
21 Feb 2006

Boots wanted to ensure maximum impact with their announcement that they are giving bird flu training to 8,000 frontline staff. Our hard-hitting piece achieved across-the-board coverage - from The Times and the Daily Express to the Sunday Mirror and the Sunday People.

WAYN
17 Feb 2006

When community website, WAYN (Where are you Now?) approached us looking for press exposure - we knew their story had page lead appeal, if handled correctly

Travelodge
15 Feb 2006

Our news generation survey tool produced yet another hit for hotel chain Travelodge. The story appeared in today's Daily Express, Record and Sport.

WeightWatchers
13 Feb 2006

This research-based story for WeightWatchers made page three of the Daily Mail, a page lead in the Express, a full page in the Star and a show in the Sun - with full quotes and key messages from their company spokeswoman.

Travelodge
01 Feb 2006

Our story for Travelodge made in the Daily Express, Mail, Mirror and Record, which triggered great TV and radio pick-up (including This Morning with Phil and Fern)

Aerobed
01 Feb 2006

we achieved coverage for bed manufacturer Aerobed in The Daily Express, Star and Record...

Ann Summers
25 Jan 2006

Our survey for Ann Summers made in today's Daily Express, Sun, Daily Star and Daily Record.

Churchill Insurance
09 Jan 2006

Our research tool generated first-rate coverage for Churchill Insurance on Saturday. The story made in the Telegraph, Mirror, Daily Mail, Daily Star and Sun.

Travelodge
03 Jan 2006

Our poll for Travelodge made in the Telegraph, Independent, Express, Mirror and Daily Record on Boxing Day...

UKTV
03 Jan 2006

Our press release re write for UKTV made in The Sun, Star and Sport on the 31st December...

Ann Summers
03 Jan 2006

Ann Summers were delighted with the coverage we achieved for them on the 27th December. They had previously sold the story in to national press with no luck. A quick re write and sell-in from our news desk saw the story make page leads in The Sun, Star, and Daily Sport, as well as a column in The Daily Mirror...

Toucan
08 Dec 2005

We were tasked with building brand awareness for international communications giant Toucan. A quick conference with our in-house team of trained journalists and PRs shaped an idea we knew had superb talk value. We weren't wrong. The story made today in The Daily Mail, Express, Sun, Metro, Star, Record, Sport and Western Daily Press - as well as on a host of radio stations across the UK.

Toucan
02 Dec 2005

We achieved an all-rounder for communications provider Toucan. The piece made in The Star, Sun and Daily Record...

Kwik Save
02 Dec 2005

Our Biscuits poll for Kwik Save generated a page lead in today's Express and bits in The Sun and Daily Record...

Bausch and Lomb Eyecare
29 Nov 2005

Our press release re write service created a fantastic show in Saturday's Sun and Daily Star.

Tesco
15 Nov 2005

We produced another all-rounder for Tesco in today's red tops...

quitsmoking.co.uk
20 Oct 2005

We knew we needed to produce a fresh angle on the smoking debate to get a hit for our client www.quitsmokingeasy.co.uk. A quick creative session with our in-house team of reporters and pr's provided just the hook we were looking for.

GoLower
18 Oct 2005

Our poll for health snack GoLower created a page lead in today's Sun and Metro, as well as pieces in The Daily Record and Daily Mail.

Clerical Medical
10 Oct 2005

We achieved another all-rounder for financial giant Clerical Medical on Saturday. The story made in The Times, Telegraph, Daily Mail, Daily Express, Daily Mirror, Sun, Daily Record and Daily Sport.

Toys 'R' Us
22 Sep 2005

Toys R Us tasked us with creating a buzz around their 20th anniversary. We knew this had double page spread potential. We weren't wrong - the story covered two pages in The Mirror and Express - as well as appearing in The Daily Star, Daily Record and Times. The story was also picked up by a host of TV and radio stations.

Tesco
20 Sep 2005

We produced another page lead for Tesco.com in Saturday's Express...

Eye Care Trust
12 Sep 2005

Our research for The Eye Care Trust made in today's Daily Mail, Express, Mirror, Metro, Sun and Daily Record.

www.football.co.uk
06 Sep 2005

Our poll for website www.football.co.uk achieved good tabloid coverage today.

www.books.co.uk
23 Aug 2005

Our survey for online book retailer www.books.co.uk made a page lead in Saturday's Express with three name checks. It was also in The Sun, Mirror and Daily Record.

Blockbuster
09 Aug 2005

Video rental giant Blockbuster have introduced a movie test for future employees. We knew instantly this would make a great piece for the tabloids so we wrote the story and sent it out on our newswire. It appeared in today's Sun, Star and Daily Sport with fantastic branding...

Silentnight
02 Aug 2005

Brit's will spend 25 years of their lives in bed - but only six months of it making love, according to a 72Point poll for bed manufacturers Silentnight.

Churchill Insurance
19 Jul 2005

Our research for insurance giant Churchill found that British women spend £31,680 on shoes in a lifetime. We drafted press copy and sent it out to national press via our exclusive newswire. It made in today's Daily Mail, Times, Guardian, Sun, Star, Mirror, Standard and Daily Express as well as a host of UK radio stations. The story also reached Europe, via Agence France Presse.

Thomas Cook
06 Jul 2005

When Thomas Cook told us it was going to be the 150th anniversary of the package holiday, we knew the story would make really well. It appeared as a double page spread in The Daily Express and bits in The Sun, Guardian and Telegraph...

Harrods
27 Jun 2005

Our straight story for Harrods made in the Metro, Sun, Daily Record and Western Daily Press...

WHSmith
24 Jun 2005

We wrote a straight piece for WHSmith on sales of Harry Potter books. It made in The Mirror...

Clerical Medical
13 Jun 2005

Our survey for Clerical Medical really did the rounds this weekend, appearing in nearly every national newspaper.

Mouton Cadet
10 Jun 2005

From The Times to The Daily Sport, our online survey tool has created news coverage every day this week. Check out today's hit for wine brand Mouton Cadet.

British Dietetic Association
08 Jun 2005

Following a great show last year, the British Dietetic Association asked for our help with their current "healthy eating at work" campaign. Our online research tool provided just the hook we needed to create a stir. The story was written by one of our journalists and sent it out to national newspapers via our exclusive newswire. It appeared today in The Express, Sun, Mirror and The Daily Record.

Tesco
07 Jun 2005

Today's hit for Tesco is a great example of our non survey related coverage. The story made in The Sun, Mirror, Record and Daily star...

KFC
06 Jun 2005

When we saw the latest KFC "Serving up Soul" adverts - we decided to approach their PR department. We wanted to run a nationwide survey to establish the greatest soul legends of all time.

Tesco
11 May 2005

Our story for Tesco about paper shredders made in The Guardian and Daily Star...

Galbani
11 May 2005

Our poll for Galbani Cheese made today in The Express, Mirror and Daily Record....

Timotei
03 May 2005

An agency tasked us with creating news coverage for Timotei. When we discovered Kim Wilde had agreed to be the face of their new campaign we knew, with the right spin, it would make a strong news story...

Clerical Medical
03 May 2005

We undertook research for Clerical Medical which uncovered the true amount women spend on their hair in a lifetime. The story made on Monday in The Daily Express, Daily Record, Daily Star and Sun...

John Lewis
26 Apr 2005

Our poll for John Lewis found the average Brit spends a staggering 12 years of their lives plonked on the sofa. The story made a full page in today's Express with great key messages, a page lead in The Mirror and bits in The Daily Record, Daily Star and Sun. The survey was also picked up by various radio stations across the UK, including Radio 1, Five Live and Capital FM...

Blue Dragon
13 Apr 2005

Blue Dragon wanted us to promote the Thai New Year, where traditionally, water is thrown. We suggested running a survey to unveil the wettest celebrities of all time. The survey made a full page in today's Daily Star...

Woolworths
05 Apr 2005

72 Point achieved significant "talk value" for high street giant Woolworths on Saturday. We recommended quizzing the nation on the greatest household gadgets of all time. The poll was conducted on our very own survey site, written by us and sent to UK newspapers via our news wire. It made a full page in The Daily Express and bits in The Daily Record and Sun...

Clerical Medical
30 Mar 2005

Our survey for Clerical Medical revealed that Brits spend a mouth-watering £27BILLION a year on takeaways. The story achieved fantastic coverage in Saturday's Express, Sun, Star and Daily Record...

Harvey Nichols
22 Feb 2005

Today's coverage made in nearly every national newspaper and is leading to fantastic multi-media pick-up. Great news for Harvey Nicks...

JamJar.com
18 Feb 2005

Our survey for jamjar.com asked 'what sort of parker are you?' - and made a huge piece in the Star, the Sport, and the Times Online

Axa
18 Feb 2005

Heavyweight political comment was required to turn a set of pretty dry statistics into a national newspaper page lead. A couple of calls to Shadow Pensions Minister David Willetts helped make this into an agenda-setting piece of news for Axa.

Mini
31 Jan 2005

BMW Mini wanted to publicise a revolutionary roller coaster ride which has been developed in the USA using Mini cars as the design. We gave the story exclusively to the Sunday Express who ran it as a full page...

Churchill Home Insurance
10 Jan 2005

We achieved a great hit for Churchill in most of the nationals...

Skipton Building Society
10 Jan 2005

This weekend we achieved a page lead in The Express for Skipton...

Tesco .com
17 Dec 2004

We wrote a straight piece for Tesco.com on the hidden secrets in DVDs. The story made this morning in The Daily Express and The Star

Churchill Pet Insurance
26 Nov 2004

Our research for Churchill Pet Insurance found that Brits are set to spend a staggering £240million on pets this Christmas.

Morphy Richards Hair Care
26 Nov 2004

Our piece about the most influential hairstyles in history made the front page (and a double-page spread) in the Express and big licks in the Indie and the Star - before being picked up by countless radio stations around the UK.

Churchill Insurance
10 Nov 2004

Our survey for Churchill revealed the nation is set to spend a staggering 1.8 Billion on kids this Christmas. The story was picked up by The Star, The Guardian and The Mirror...

The Dandy
07 Oct 2004

Our reporters worked up the 'political correctness gone mad' angle, which provided the trigger for mass coverage

Cheltenham and Gloucester Building Society
16 Aug 2004

UK mortgage specialists Cheltenham and Gloucester wanted to place their brand name within the pages of the national press - so they came to the experts.

Heinz
23 Jul 2004

It was a case of "spelling" rather than spilling the beans when we were tasked with creating a buzz around Heinz's first TV ads for beans in 10 years. By putting together a piece which showcased the heritage of the brand, we achieved major coverage in the Record, the Star, the Sun, the Express and the Mail - bursting with key messages...

Toyota
08 Jul 2004

We ran a survey for Toyota asking motorists to vote for the worst place to drive in the UK. Birmingham came out top in the poll of over 4,000 Brits. One of our journalists wrote the story which made today in The Times, The Sun, Daily Express, Daily Record and Daily Mirror...

T Mobile/Dominos Pizza
21 Jun 2004

We love footy - and that is reflected in our coverage. Brands who benefited during Euro 2004 included Somerfield, T Mobile, Tesco, Matthew Clark, Ribena, Heinz, Woolworths, Dominos Pizza. Here are just a few examples...

Toyota
02 Jun 2004

Our story about Toyota's revolutionary CAM system - which allows motorists to 'see' round corners - got great shows in the Mirror, the Mail and the Express ... with unbeatable key messages.

Prudential
27 May 2004

This was an emergency request ... they came to the right people

Toyota
17 May 2004

Toyota wanted to break out of the motoring supplements and into the news pages of the national newspapers. With the help of some pictures, some celebrity quotes and some statistics, we achieved this coverage in Saturday's Daily Star, choc-a-block with key messages

Choices Videos
27 Apr 2004

Our Movie Heroes survey was a massive hit, making in almost every national newspaper. Choices Video were delighted with the coverage....

Tesco.com
13 Apr 2004

We conducted a nationwide poll for tesco.com to promote their new rental service. The results appeared in The Times, Sun, Star and Mirror.

Warner Holidays
07 Apr 2004

Have a look at the results we achieved for Warner Breaks...

Woolworths Stores
11 Feb 2004

We ran a story about Woolworth's chandeliers which resulted in fantastic publicity for the brand.

Honda cars
10 Feb 2004

One of our reporters discovered a fish called Honda. The story made in the Express, Daily Mail, Mirror and Sun.

Heinz: HOLD THE FRONT PAGE!
09 Jan 2004

Front page branding for a fraction of the traditional cost.. Find out how now - call one of our national news team on 0117 9066532

Blockbuster
05 Jan 2004

Our Best Movie Speeches poll achieved some great results for Blockbuster....

Woolworths Stores
16 Dec 2003

We ran a national poll for Woolworths to find out the best pop outfits of all time. Have a look at the coverage we achieved....

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