Internet Coverage

72 Point achieves coverage in the newspapers every day for its clients - ranging from small start-ups to large corporate businesses and world renowned brands. But it doesn't stop there. We at 72point ensure that we remain at the cutting edge of technology to further increase exposure for our clients. After news stories reach the internet from national newspaper exposure they inevitably feature on newspaper sites, and then on news sites, blogs and forums around the world. Accordingly, we ensure that we stay abreast of developments within social media and internet communication; and we work with networking sites in order to find, track and promote our client coverage.

We are constantly maximising our online presence to ensure that we stay ahead of the game. Whether it is ensuring that we are being followed by important people on Twitter, building a strong set of networks on Facebook or blogging to ensure our online presence is kept fresh, we at 72point utilise internet communication for our clients benefit.

Online coverage gets picked up by search engines which means the more your website or company name appears online, the more favourably search engines such as Google, Yahoo and MSN will rank you in their searches. It is becoming increasingly clearer that a strong online presence is one of the differences between commercial success and failure. A greater online presence is one of the most effective weapons in SEO (Search Engine Optimization) and is helping companies command the highest possible rankings. A news story will produce search terms and will generate results which direct users to your site. As Twitter becomes more and more of an indispensible communications tool, we help generate and record the buzz needed to promote your brand.

For example; our survey for Kodak Lens and Vision Centre, which uncovered the time spent ogling at women, received coverage across the internet in publications that ranged from Fox News to the Times of India. And by tracking the buzz on twitter, we were able to see when key tweeters, often with followers exceeding 150,000, tweeted this story. This kind of buzz, and the viral effects which follow, means our clients receive exposure on an unquantifiable scale.

In a world where differentiation, innovation, and a willingness to embrace technological change is important for success, 72 Point can help deliver this by generating quality internet exposure which really gets the ball rolling.

Click the examples below to see how our clients have featured on major websites across the globe as a result of our work.

Internet Coverage

72 Point achieves coverage in the newspapers every day for its clients - ranging from small start-ups to large corporate businesses and world renowned brands. But it doesn't stop there.