News Copy Writing

News Copy Writing

When it comes to newspaper coverage – the press release is still an essential tool for PRs…

But at 72Point, we don’t write press releases for our clients – we write branded news copy! So when we sell your story to the national press, it often makes word for word, as we have written it.

Clients may come to us with a press release that hasn’t landed – or stats they’re not sure what to do with – or perhaps they have a great story that they don’t quite know how to tell.

Sometimes the client can be sitting on a story they don’t even know is there.

We will transform your PR story into attention grabbing news copy and distribute it to all national newspapers and online news sites.

Thanks so much for the coverage report. Great to see all the places the story landed – some great pieces! Another successful campaign, looking forward to the next one.


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  • Huge congrats to our colleagues across the pond who have sold their first project. Whoop Whoop!,
  • Members of the SW office have had a lovely day in Bristol.,
  • Big congrats to who landed nice coverage on the US MailOnline and on The Today Show in the states this morning.,