News, PR and Survey Specialists

For survey data you're unsure what to do with, or if you're looking for advice on how to get the strongest news hooks for the story, we will:

• Take the data and analyse it
• Write and distribute the story if we believe there to be a strong enough news angle

A room full of PR account handlers and reporters is an eclectic mix for our weekly news conference.

• Our PR "fluffies" are concerned with key messages and the happiness of the client
• Our ruthless "hacks" care only about the story and whether or not it will make
• We will brainstorm your brief and come back to you with a full proposal of news ideas

SWNS has been supplying photos to regional, national and international media for over 40 years. They know what does and doesn't work. You have the SWNS Picture Desk at your finger tips:

• Your news story can be accompanied by a photograph or image
• We play by the nationals' rules - our efforts don't go to waste
• Our photographic team has an unrivalled record of innovative PR shoots which have resulted in priceless client coverages
• It's a fraction of the cost you would expect at this level

Clients can be sitting on stories they don’t even know are there:
As journalists it’s second nature for us to want to dig around and unearth facts and figures – through informal chats with
clients’ brands, employees, brainstorms and interview

Anniversaries, sales stats, quirky people, innovative products can be the basis of a news story. E.g.

•  The couple who lived in a Travelodge for the last 22 years
• Our discovery that the perm was 100 years old, led to across-the-board national newspaper coverage for Toni & Guy

We can maximise national newspaper exposure for your book signing, store opening, product launch, press
conference or PR stunt

Our in-house team of experienced journalists and photographers will work alongside you to ensure your brand’s big
occasion is worthy of space in news pages and online

• 72Point offers an additional online sell-in to key, sector specific bloggers
• 72Point actively engages with bloggers and achieves a wealth of online and social media coverage for clients on a daily basis
• Costs are subject to the nature of the project