News, PR and Survey Specialists

72 Point have been providing daily branded news coverage to national newspapers for more than a decade.

Working with some of the largest brands and PR agencies in the UK - we have made a name for ourselves in the News PR arena.

But over the years the importance of the internet has grown as people increasingly use it to consume and share NEWS.

Our approach to digital sell-in is two-fold:

SOCIAL MEDIA

The rise in social media such as blogs, forums, Facebook and Twitter have given the PR industry the opportunity to engage with people in new and exciting ways which were previously not possible.

It has also given those that participate in social media a level of influence once claimed only by the media elite, meaning that now it is not ONLY journalists who dictate the news agenda.

At 72 Point we actively engage with influential bloggers on a regular basis.

Our stories often feature on top tier blogs as our aim is, and always will be, to provide them with stories and news content that are relevant as possible.

We provide a full monitoring service as part of our digital layer including all news site coverage, blog exposure and social media mentions.

SEO

An optimised news story placed on an influential and relevant site can dominate Google News for days.

Why waste time selling in print press releases to online editors when you can sell a web-ready press release to one or two editors then watch Google do all the hard work?

Our Digital Editor will optimise your story for the web with keywords, links and attainable search terms. Your story will then be distributed to influential news sites.