Where's Wayne

Ladbrokes

Services

Details

Client: Ladbrokes
Date: 11th May 2016

Project overview

As part of their recent marketing campaign, bookmakers, Ladbrokes commissioned us to create a visual puzzle.

The puzzle, designed by our illustrator, depicts a host of footballing icons, from George Best to Lionel Messi, with England Captain Wayne Rooney hidden amongst them.

The illustration follows a rise in demand for visual content from publishers, with this kind of visual teaser being particularly popular.

Metro-Coverage-for-Ladbrokes
The-Metro-Facebook-Coverage
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MailOnline-coverage-for-Ladbrokes
Wheres-Wayne-Daily
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The-Sun-Coverage-for-Ladbrokes
The-Sun-Football-Tweet
The-Sun-Facebook-coverage-Ladbrokes
The-Sun-Sport-tweet
Manchester-Evening-News
Man-Utd-Metro-Facebook
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Coverage

The image and accompanying copy written by our creative team and distributed via both the SWNS news wire, and SWNS Digital wire were published by a number of major news sites including the Telegraph and the MailOnline

MailOnline
The Sun
The Sun
Metro
The Irish Sun
The Scottish Sun
Manchester Evening News
The London Economic
And more!