72Point worked on an integrated campaign with Twirlywoos. Twirlywoos have teamed up with the RSPB as part of the charities Wild Challenge.
The client commissioned a survey of 2,000 UK adults to find out how much people know about birds. Millions of Brits admit they’re birdbrains when it comes to our feathered friends with over half unable to identify a sparrow. More than a quarter think penne is a bird rather than a type of pasta and two in 10 think male and female mallards are completely different ducks. And a fifth of respondents isn’t aware a red kite is a bird – with some believing it’s a baddie from Batman and others under the impression it’s a fish.
We accompanied the resulting news story with a quiz and video which our team distributed to relevant digital media.