Good Day or Bad Day

The Berry Company



Client: The Berry Company
Date: 7th September 2016

Project overview

Brits know what kind of day they are in for – good or bad – by 8.12am, according to a new study.

The main deciding factors for making it a bad one are most likely to be the behaviour of a partner or the boss.

Almost two thirds of people believe that just one word can affect their approach to the day.

But you wouldn’t know it on the surface – as the same proportion admit pretending to be in a better mood than they are, in order to keep up appearances.

The survey of 2,000 UK adults was conducted by the Berry Company as part of its ‘Make It a Berry Good Day’ campaign to launch its new recipe, low sugar juices.

It found that 41 one per cent counter their morning tailspin by taking a few minutes to relax, while 36 per cent listen to music and a quarter turn to a healthy meal.