I'm Fine

Mental Health Foundation

Services

Details

Client: Mental Health Foundation
Date: 1st December 2016

Project overview

72Point worked on an integrated campaign with The Mental Health Foundation.

The client commissioned a survey of 2,000 UK adults to find out what we really mean when we say ‘I’m Fine’. It found that the average adult will say ‘I’m fine’ 14 times a week, although only 19 per cent really mean it. Almost a third of those surveyed admitted that they often lie about how they are feeling to other people, while one in ten went as far as saying they always lie about their emotional state.

We accompanied the resulting news story with a video which our team distributed to relevant digital media.

The survey and video were part of the charity’s ‘I’m Fine’ campaign which urges people to be more open and honest about mental health.

Huffington-Post
MailOnline
The-Sun
yahoo
SWFINE-Daily-Mirror-pg-35-24-crop
SWFINE-The-Sun-pg-43-24-crop
Metro
2016-12-01-10_22_57-Metro-Life-on-Twitter
2016-12-01-10_22_37-BSMHFT-Mental-Health-on-Twitter
SWFINE-Daily-Star-pg-22-24-crop
2016-12-01-11_49_19-Time-to-Change-on-Twitter
2016-12-01-10_22_14-CLASP-Charity-on-Twitter
2016-12-01-11_55_10-The-London-Economic-on-Twitter
SWFINE-Daily-Express-pg-31-24-crop
TLE
Express

Coverage

The Mental Health Foundation’s story was featured on major news sites in the UK, including the Huffington Post, MailOnline, Yahoo, Metro, The Sun and Express The story also made the national print press landing in the Daily Mirror, Daily Express, Sun and the Daily Star.

Huffington Post
MailOnline
Metro
Yahoo
Express
The Sun
The Scottish Sun
TLE
Mantality Magazine
Health Matters
Pretty Normal
The Yorkshire Evening Post
The Cambridge News
and more!

Video

78,000 views