The Oscars

Lyst

Details

Client: Lyst
Date: 21st February 2017

Project overview

As part of their recent Oscars-related marketing campaign, fashion search engine, Lyst.com, commissioned a graphic puzzle

The puzzle, designed by our in-house design studio, depicts the red carpet outside the Academy Awards ceremony. Within the scene, iconic dresses worn by previous winners are hidden alongside a solitary Oscar’s statue.

The awards-themed puzzle was supplied as both a static image as well as a Thing-Link in which more information is provided about each dress including who wore it and when, the designer and a video of the actress accepting their award.

The image and accompanying copy written by our creative team and distributed via both the SWNS news wire, and SWNS Digital wire.

MailOnline-Coverage-for-Lyst
The-Sun-Coverage-for-Lyst
2017-02-28-09_21_40-The-Sun-on-Twitter
sun-hp

Coverage

The puzzle is a great example of how visual imagery can really boost your campaign. Not only can they be sent out to publications to satisfy their desire for visual content but they are also a great asset for brands to use on their own site or for social media. Lyst.com used the image as a basis for a blog post on their own site which you can read here.

The Sun
MailOnline
The Irish Sun
Evening Times
Kent Online
Fleekist.com
and more!

Interactive Puzzle

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