MyJar is a financial services company designed for today’s customers. They needed media coverage that demonstrated their unique understanding of what drives the nation’s Christmas spending.
The project included a detailed infographic revealing the grand total of gifts received at Christmas with a more detailed look at who gets the most valuable presents and who from. Digging deeper into whether Brits feel pressure to spend a certain amount at Christmas created a national, newsworthy angle.
The project achieved 26 pieces of national coverage, which, along with an accompanying video and infographic, provided an in-depth study of attitudes towards present-buying which resonated with the British public and positioned MyJar as a financial services company that understands its customers.