'Just To Get It Done Attiude'

MyJar

Details

Client: MyJar
Date: Dec 1 2017

26 pieces of coverage
634,000 coverage views

Project overview

The Brief

MyJar is a financial services company designed for today’s customers. They needed media coverage that demonstrated their unique understanding of what drives the nation’s Christmas spending.

The Idea

The project included a detailed infographic revealing the grand total of gifts received at Christmas with a more detailed look at who gets the most valuable presents and who from. Digging deeper into whether Brits feel pressure to spend a certain amount at Christmas created a national,  newsworthy angle.

The Result

The project achieved 26 pieces of national coverage, which, along with an accompanying video and infographic, provided an in-depth study of attitudes towards present-buying which resonated with the British public and positioned MyJar as a financial services company that understands its customers.

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Coverage

Print Coverage

The Daily Mirror
The Sun
The Daily Star

Digital Coverage

The Independent
The Mirror
The Sun
The Metro
News Anyway
Fashion Network 

Video

1,716 views