Ill Mums




Client: Healthspan
Date: 16th January 2017

Project overview

The average mum will fall ill 324 times over their youngster’s childhood – with colds and bugs passed on to them by their offspring, a study has found.

An endless cycle of sore throats, runny noses, migraines and sickness bugs means the average mum will be left feeling under the weather 18 times a year.

The study of 2,000 parents, found that over the 18 years of their youngster’s childhood, mums will suffer from 54 colds, as well as a total of 108 sore throats or runny noses.

There will also be 36 sickness bugs – two every year – and an annual bout of flu.

On top of that, they can also expect to endure one bout of headlice a year after the critters come home from school on their children’s hair.

And eight in ten of those polled, by supplements firm Healthspan, say the germs and bugs can usually be traced back to the kids, leaving them suffering days after nursing their children back to health.