Kodak
SHOPPING ANTICS
It's official - men are better at shopping then woman, it emerged yesterday
(Thur).
Research revealed that, even though they shop more frequently, women are more
likely to come home empty-handed having failed to find what they were looking
for.
By contrast men spend less time in the shops - but have an SAS-style 'in and
out, no messing about' approach and nearly always get what they are after.
The report also found the average woman spends almost seven hours a month
shopping while the average bloke whiles away just five hours trawling the high
street.
It also emerged eight out of ten ladies often go home with things they had no
intention of buying rather than what they went out to get.
Almost a third of men said they always found their desired item.
Yesterday a spokesman for Kodak All-in-One printers said: ''Women may be the
ones who enjoy shopping, but this survey shows that it's actually men who are
more successful.
''You are more likely to find women slowly strolling around the shops trying on
various outfits before actually making a purchase.
''And even then, it is likely they will buy a lot of other things in the place
of the item they were actually searching for.
''But thanks to a guys hatred of all things shopping, they are much more
efficient, just going in, getting what they need and leaving.
''They are also most likely to think about the long-term implications such as
running costs and how long each item will last compared to what they paid for
it.''
The study of 3,000 Brits also revealed guys are better with cash with 56 per
cent saying they would happily wait until something they liked was in the sale.
But just 48 per cent of women would do the same.
More than 70 per cent of men also prefer to spend more money on quality items
that are going to last, while women will buy the cheapest item, even if they
know it won't last.
Researchers also found that 60 per cent of men save money by only going near
the shops when they have to buy something.
And another 60 per cent say they see a shopping trip as a chore and like to get
it over with as soon as possible.
But almost two thirds of women like to treat it as a day out, with 55 per cent
saying they often go to the shops just to have a browse, even if they aren't
looking for anything in particular.
Behavioural expert and psychologist Donna Dawson said, "The recession has had
an effect on us all and we are now looking at smarter ways to shop.
''We are no longer mistaking value for "cheap" and realise that if we are going
to spend our hard earned cash, we need to know that is it worth it.
''We now feel more satisfied if we spend more money on something that will last
longer as opposed to a cheap 'bargain' that will need repairing by Christmas.''
