Individuals
Are YOU looking for national news coverage? 72 Point can help.
72 Point is: Straight to the point; honest, have a speedy response rate, quick turn around on ideas and we're COST EFFECTIVE.
We understand the national newspapers - how they work and what they look for. National coverage is achievable at an individual level.
Do you have an interesting story to tell? We'll interview you and develop a strong, quirky story, pulling out the attention grabbing facts. Pictures can increase the size of coverage and extent of branding.
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Case Studies:
Take a look at over 100 examples of National Newspaper Coverage we have achieved for our clients...
12 May 2008
We achieved page leads for Esure in today's Mail, Mirror, Express and Record - as well as on a host of news sites...
Finish12 May 2008
Our survey and sell-in campaign for Finish achieved mid-market exposure in today's Mail and Express...
Tefal09 May 2008
Our survey story for Tefal was picked up by today's Daily Mail...
Norwich Union06 May 2008
Our smoking poll for Norwich Union created blanket news coverage today...
Genix01 May 2008
We secured exposure in today's Guardian and Daily Star for Genix Healthcare...
Reevoo30 Apr 2008
Our new client Reevoo were delighted with the coevrage we achieved for them in today's Daily Mail and Sun. The piece made well online too...
Dragons Den24 Apr 2008
James Caan asked us to generate national newspaper coverage for Peter Moule, the inventor he backed in the show's last series. We issued the story and photographs to the national press early yesterday morning. Within minutes it was on the Daily Telegraph, Daily Mail and Daily Star websites. It also appeared as page leads with pictures in today's Daily Telegraph, Daily Star and Daily Record.
OnePoll19 Apr 2008 Noflights.com
17 Apr 2008
Have a look at today's hit for travel website www.noflights.com
Sanex15 Apr 2008
We achieved PR coverage in the Sun, Mirror, Mail, Record and Express today for Sanex.
Norwich & Peterborough Building Society14 Apr 2008
Our press release re-write for Norwich & Peterborough Building Society landed in today's Daily Mail and Sun.
Laborie Wine10 Apr 2008
Using our research arm OnePoll.com, Laborie Wine identified celebs we would most like to have as a dinner guest. the resulting story appeared in today's Daily Star and Record
Tesco Personal Finance09 Apr 2008
Tesco Personal Finance were pleased with the coverage we achieved for them in today's national press.
Weight Watchers07 Apr 2008
Our online research and sell-in package for diet indusrty giant, Weight Watchers resulted in a page lead in today's Daily Express.
Debenhams26 Mar 2008
Additional shows today for Debenhams. A full page in the Scotsman and Telegraph.
Debenhams25 Mar 2008
We achieved a blanket of coverage today for high street store Debenhams. The piece made in the Sun, Mail, Telegraph and Star, as well as a full page in the Daily Record.
OnePoll22 Mar 2008
What's our favourite brand? Our research tool OnePoll asked the question - The result was a page lead in the Star.
OnePoll19 Mar 2008
Coverage today for our sister site and research tool www.onepoll.com. The story made in the Sun, Telegraph and Express, as well as several online websites.
UK Dating12 Mar 2008
Who is the nation's ideal woman? We worked with stats from our online dating client to find out. The story resulted in exposure for the brand in today's Telegraph, Sun, Express and Star, as well as online.
Sharps08 Mar 2008
Have a look at today's coverage for Sharps in the Express, Mirror, Star and Record.
OnePoll28 Feb 2008
Our story for our own research arm OnePoll.com made in today's Sun, Mirror, Express and Daily Record as well as online...
Olay25 Feb 2008
Our research for Olay secured them coverage in the Times, Express, Record and Western Daily Press - along with internet coverage.
Booktrust22 Feb 2008
Our story for Booktrust created blanket news exposure today. The story landed in the Times and Daily Telegraph as well as the Daily Express, Daily Record, Daily Mail and Daily Star.
All Join On19 Feb 2008
Our social networking client Alljoinon.com achieved a full page in the Mirror today. Further coverage in the Sun, Daily Mail, Daily Express, Daily Star, Daily Record, Telegraph and numerous websites.
The Filthy Food Company11 Feb 2008
Our survey for Connect Point PR client, The Filthy Food Company, made a page-lead in today's Daily Star as well as bits in the Sun and Daily Sport...
Sky09 Feb 2008
Our survey and sell-in package produced blanket coverage for Sky's magazine in today's red-tops.
Debenhams09 Feb 2008
We achieved a piece in today's Express for our client Debenhams...
The Peoples Club06 Feb 2008
Football fan website The Peoples Club conducted research with us to find the worlds sexiest footballer. Becks came out on top, with shows in the Star and Sport.
Travelodge05 Feb 2008
Our story for Travelodge made today in the Telegraph, Mail, Mirror, Times and Sun - as well as a host of websites.
Nephria31 Jan 2008
Despite it being a busy news day, and one particularly prevalent late-breaking story, we managed to secure a page lead in the Daily Express for our start-up client - luxury beauty brand Nephria.
Alberto Culver23 Jan 2008
Our poll for Alberto Culver's shampoo brand Tresemme landed in today's Daily Mail and Daily Record.
The Peoples Club22 Jan 2008
Wayne Rooney has been voted the ugliest footy star by our client www.thepeoplesclub.com. An impressive page lead in the Star and further coverage in the Sun and online.
Seddons18 Jan 2008
Today's story for legal firm Seddons landed in today's Telegraph, Daily Mail and Daily Star.
UK Dating17 Jan 2008
Another fantastic show for our dating client www.ukdating.com. We achieved a page lead in today's Mirror along with shows in the Mail, Express, Star and Metro.
WKD14 Jan 2008
We acheived significant shows in several national newspapers today for drinks brand WKD.
Halifax14 Jan 2008
A good show in today's Express and Mail for our new financial services client Halifax.
OnePoll11 Jan 2008
We achieved a great show today for our sister company www.onepoll.com. The story made in the Express, Record and Star and www.bbc.co.uk
All Join On09 Jan 2008
Our social website client www.alljoinon.com achieved good coverage today in the Sun, Record and Star.
Travelodge08 Jan 2008
Our story for budget hotel chain client Travelodge resulted in coverage in today's Sun, Daily Mail and Metro.
Jobsite07 Jan 2008
Our research for recruitment firm Jobsite made in today's Times, Metro, Sun and Star...
Teen Talk04 Jan 2008
Further coverage for Teen Talk...
Teen Talk04 Jan 2008
Our news desk achieved mass coverage today for recently published book "Teen Talk". The story made in the Express, Mirror, Star, Telegraph, Times, Mail, Sun and Record.
Lemsip27 Dec 2007
We helped Lemsip position their research-based story within the new pages of today's Daily Express.
UK Dating26 Dec 2007
Our very first campaign for new client UK Dating resulted in blanket exposure for the online dating company. Our story made in today's Sun, Star, Express and Daily Record.
Travelodge21 Dec 2007
We achieved another great hit for Travelodge over Christmas.
Debenhams21 Dec 2007
Our story for Debenhams highlighted the cost of fashion. The piece made in today's Daily Express, Sun and Record.
WAYN10 Dec 2007
We achieved more coverage for our client, social networking site WAYN. The story made in today's Mirror, Express and Daily Record.
The Peoples Club08 Dec 2007
We achieved a full page in today's Daily Sport plus exposure in the Sun and Star for website, The People's Club.
Kandoo08 Dec 2007
Children's personal care brand Kandoo used our full survey and sell-in package to achieve name checks in today's Daily Star, Daily Record and Western Daily Press.
Comet07 Dec 2007
We achieved positive press exposure for electrical retailer Comet today. The piece made in The Sun, Mirror, Daily Star and Daily Record.
Ann Summers05 Dec 2007
Our in-house market research tool OnePoll.com, helped us achieve hits for Ann Summers in today's Sun and Metro.
WAYN01 Dec 2007
We achieved five pars in the Daily Star today for our client, networking web-site WAYN.
Cornhill Direct29 Nov 2007
Some festive coverage for Cornhill today in the Daily Mail and Daily Star
Foundem29 Nov 2007
We achieved some good coverage for Foundem today in the Sun and Metro.
La Senza28 Nov 2007
Our survey about the most romantic Cities created blanket red-top coverage for La Senza today.
Nephria26 Nov 2007
A great hit today for luxury soap bar Nephria. We achieved shows in the Sun, Daily Express, Daily Mail and Daily Sport.
Rent A Keg24 Nov 2007
Beer keg company 'Rent A Keg' achieved further coverage in today's Sun and Daily Sport - thanks to our full PR survey and sell-in package.
The People's Club24 Nov 2007
Fantasy football web-site The Peoples Club ran some research with us to find the worst English sporting moment of all time - the story made in the Daily Star.
Philips23 Nov 2007
We achieved page-leads for Philips in todays's Sun and Daily Star.
Ubisoft23 Nov 2007
Video game publisher Ubisoft were delighted with the coverage we achieved for them in today's Sun, Express, Record and Daily Sport.
Julian Graves21 Nov 2007
Our survey for high street health store Julian Graves achieved fantastic coverage in today's Daily Express and Daily Record...
Sky19 Nov 2007
Our survey for Sky made a page lead in today's Scotsman...
Tanita12 Nov 2007
Our poll for Tanita Scales made in today's Daily Mail, Star and Record...
Debenhams09 Nov 2007
We achieved valuable survey coverage for Debenhams today in the Mail, Record and Star.
WRVS07 Nov 2007
Today's coverage for the WRVS...
Philips06 Nov 2007
We achieved a page lead in the Daily Mail today for client Philips. Further coverage in the Daily Record and on the Daily Mail web-site.
Imperial Leather05 Nov 2007
We used some stats and an expert's opinion to produce news copy for Imperial Leather. The piece made in Saturday's Daily Mail, Sun and Star.
LactoFree05 Nov 2007
Our poll for LactoFree made so well last year, we ran the same survey in 2007. The piece created blanket coverage for the lactose free milk brand in Saturday's red-tops and mid-markets....
Travelodge26 Oct 2007
Another great show for Travelodge today in the Telegraph, Sun and Daily Sport...
Nephria23 Oct 2007
We achieved another show for our new client Nephria in today's Express...
Playtex23 Oct 2007
Playtex wanted quick coverage for their new bra range. We managed to turn a survey project around for them in 48 hours, achieving a great show in the Daily Record.
La Senza23 Oct 2007
La Senza have signed sexy Czech supermodel Petra Nemcova for a new ad campaign. The story has achieved blanket coverage in today's red-tops.
Sloggi22 Oct 2007
We achieved another hit for underwear firm Sloggi in today's Sun, Daily Star and Daily Sport...
Princes Quay Shopping Centre18 Oct 2007
A page lead today in the Mirror for Princes Quay Shopping Centre...
ProMeris UK16 Oct 2007
Our story for animal healthcare brand, ProMeris made in today's Telegraph, Daily Mail, Express and Metro...
Nephria16 Oct 2007
Coverage in the Guardian and Sun today for luxury beauty brand Nephria...
NatWest15 Oct 2007
Our student survey produced an excellent show in today's Mail for finance giant Natwest...
Family Relatives13 Oct 2007
A page lead in the Express and further coverage in the Star was a great result for our client www.familyrelatives.com
Pot Noodle12 Oct 2007
We secured two page leads for Pot Noodle today in the Daily Express and Daily Mail...
Nobilo Wines11 Oct 2007
Have a look at today's coverage in the Express for Nobilo Wines.
20th Century Fox06 Oct 2007
Our 80's survey for 20th Century Fox produced a full page show in the Daily Sport along with further coverage in the People.
Sloggi06 Oct 2007
Our copy and pictures for underwear giant, Sloggi made page-leads in today's Sun, Star and Daily Record.
Beautiful Books05 Oct 2007
Our story for author Christoher Rush achieved valuable mid-market pick-up today...
Green Mile03 Oct 2007
Today's story about 4x4's gained national news exposure for our client, Green Mile...
Jacobs Creek03 Oct 2007
Our survey-based story for Jacobs Creek was used in today's Daily Mail and Daily Mirror.
Tesco Healthcare01 Oct 2007
Our story for Tesco Healthcare about student living conditions created significant coverage in today's red-tops.
Cornhill Direct28 Sep 2007
Today's story for Cornhill Direct revealed how much cash Brits have lying around in their homes...
Foundem26 Sep 2007
Our piece for price comparison site Foundem made in the Daily Record & Daily Star.
Green Mile24 Sep 2007
Our 'green' motoring client www.greenmile.co.uk were keen to generate national press coverage for their web-site. We achieved a double page spread for them in the Daily Sport.
WAYN22 Sep 2007
We continue to generate coverage for our social networking web-site www.wayn.com. Today's story made in the Sun and Daily Star.
La Senza20 Sep 2007
Another front page show for La Senza today. The high street chain reported an increase in sales of stockings and suspenders. We knew with the right pictures and words this story would make well. We weren't wrong...
The York Test18 Sep 2007
Our survey project for food intolerance testing firm, The York Test made page leads in today's Daily Mail and Daily Express...
Travelodge14 Sep 2007
Further coverage for Travelodge in the Telegraph.
Travelodge13 Sep 2007
More coverage for Travelodge in today's Telegraph.
Travelodge12 Sep 2007
Further coverage today for Travelodge - the Guardian discuss Travelodge's successful PR to-date.
Travelodge11 Sep 2007
Our story for Travelodge about the couple who live in one of their rooms, made in today's Telegraph, Mail, Mirror, Sun, Express & Record.
Ferrari Limo07 Sep 2007
A limo company approaced our news desk for help with a straight story about their 170mph Ferrari limo. Our newsdesk re-wrote the story, took some pictures and the result was mass coverage in the Sun, Sport, Mirror, Star, Express and Daily Record.
Esure03 Sep 2007
A story about dog walking cleary hit the spot for the editors at Express, Sun and Mirror as our story for Esure made today.
Legoland Windsor01 Sep 2007
Our picture led story for Legoland made today in the Telegraph & Sun.
British Airways.01 Sep 2007
Our newsdesk re-wrote this press release for BA and the story made in the Mail & Express.
Travelodge29 Aug 2007
Travelodge achieved nationwide coverage with this story on the most popular books that are left behind in their hotel rooms. It made in the Independent, Guardian, Mail, Telegraph, Times and Star.
Jobs2View28 Aug 2007
Further coverage for our online recruitment company Jobs2View.com Shows in the Star and Record.
Thomas Cook27 Aug 2007
We achieved coverage in today's Daily Express for high street travel agent Thomas Cook...
Standard Life24 Aug 2007
We secured coverage for Standard Life which revealed just how many calories we consume through booze. The story made in today's Mirror and Daily Record.
Travelodge20 Aug 2007
Music festival goers could be in for a treat with the new Travelpod, devised by Travelodge. We managed to achieve some great publicity for them in the Mirror, Western Daily Press and Daily Record...
Sloggi18 Aug 2007
Underwear giant Sloggi were looking for support for their new underwear camapaign. We achieved coverage for them in Sun, Express, Daily Star and Daily Sport.
Jobs2View15 Aug 2007
Almost a third of workers quit their job because they can't stand their colleagues - a survey for Jobs2view revealved. Our story for them made in the Sun, Mirror and Record..
Travelodge14 Aug 2007
What is your worst nightmare? For those surveyed by Hotel chain Travelodge, Jordan's children and Vinnie Jones came top in the poll of 2,000 adults. Coverage appeared in the Mirror, Daily Record and Daily Star..
Natwest14 Aug 2007
A huge amount of coverage achieved for Natwest today including a front page in the Independent. Further coverage in the Express, Guardian, Mail, Mirror, Telegraph, TImes and Western Daily Press.
Legoland Windsor11 Aug 2007
Our coverage for Legoland Windsor on children's poor history knowledge made a page lead in the Express, Mirror and Star, with further coverage in the Western Daily Press and Daily Record..
Boaters Coffee10 Aug 2007
A page lead in the Daily Star today for our client Boaters Coffee.
Miss Butterfly08 Aug 2007
Our fashion client Miss Butterfly have had great results with us and this was further shown today as we achieved a page lead in the Express for them. The story was about most influential models.
Debenhams07 Aug 2007
Our story for Debenhams had a full page show in the Daily Telegraph and further coverage in The Sun, Daily Mail and Daily Record. The story revealed that women hide £1.4billion worth of clothes from their partners.
Heelys01 Aug 2007
Our coverage for Heelys was highly successful across the nationals today with a page lead in the Daily Mail, Daily Record and Western Daily Press along with further coverage in the Daily Mirror.
Golden Square Shopping Centre Warrington26 Jul 2007
We achieved fantastic coverage for a shopping centre in Warrington...
Organix26 Jul 2007
Organic baby food web-site www.organix.com wanted to boost awareness of how pregnant women do not know what not to eat or drink during pregnancy. The coverage made in the Telegraph, Express and Mirror.
Digital Links14 Jul 2007
Our research for web-site www.digital-links.org revealed that Brits feel charity rock concerts should be ditched following Live Earch. Our story made in the Daily Star and Daily Sport
Julian Graves12 Jul 2007
Health food store Julian Graves wanted to promote the fact they sell old-fashioned sweets. Our story made a page lead for them in today's Daily Express - with fantastic images of their products...
Miss Butterfly11 Jul 2007
Our survey for fashion website MissButterfly revealed that shell suits were the worst fashion item off all time. The story made a page lead in the Daily Mail and in the Style section of the Times.
Seabrook Crisps10 Jul 2007
According to a survey we ran for Seabrook Crisps, Britons are ditching traditional food for more exotic dishes. The story for the Crisps firm made in the Daily Express.
Buy Property 4 Less01 Jul 2007
"The average Brit moves house an average of twelve times in their lifetime". That was the headline we used for our client www.buyproperty4less.com. The story made in The People on Sunday.
Foundem30 Jun 2007
Search engine www.foundem.com used our in-house research tool to research holiday-makers. The resulting story made in today's Daily Star.
Rent A Keg29 Jun 2007
When beer keg hire company, RentAKeg approached us for national news coverage, we knew they needed to tie in with the smoking ban. Our sales-based story made in today's Metro and The Sun with fantastic key messages.
Your Property Club28 Jun 2007
We asked the nation which celebrities they would least like as their neighbour. The results of the survey helped us create news copy for www.yourproprtyclub.com in The Sun and Western Daily Press.
Jobs2View26 Jun 2007
Another hot for our client www.jobs2view.com. Today's story appeared in the Mirror, People and Record.
TKC Sales25 Jun 2007
Our in house research discovered that it had been 50 years since the invention of the Frisbee. Frisbee supplier TKC Sales were keen to get involved with the story and we achieved coverage for them in the Daily Express & The Scotsman.
Travelodge21 Jun 2007
Research by Travelodge revealed that people turning up late for work costs UK businesses more than £600,000,000 every year. the story made in today's Mirror.
Foundem19 Jun 2007
Our story for Foundem.com made in today's Daily Telegraph.
Miss Butterfly19 Jun 2007
The Sun and Daily Star ran our story today for fashion web-site MissButterfly.com.
Your Property Club18 Jun 2007
YourPropertyClub.com were intent on getting their name and website address into the national newspapers. We achieved this with a story on how Brits overspend when buying a new home. This story made in the Daily Star.
Jobs2View11 Jun 2007
We achieved a page lead in the Daily Record today for recruitment site Jobs2View...
Travelodge07 Jun 2007
Our survey for Travelodge made in the Express, People and Telegraph.
Haliborange03 Jun 2007
Check out today's coverage for Haliborange. The research showed that parents are pushing Omega-3 fish oil suppliments on their kids to help with exams.
WKD24 May 2007
Our research on how blokes eat hot currys to impress their mates made in the Daily Star, Daily Sport and the Sun with fantastic branding for WKD.
Arm and Hammer23 May 2007
Our story for Arm and Hammer secured a page lead in today's Daily Mail and further coverage in the Telegraph.
Century Films23 May 2007
And here's one that came direct from our news desk. Great exposure for Century Films in today's Mail, Star, Mirror, Sun, Express and Daily Record.
Travelodge21 May 2007
Some more coverage for our client Travelodge. Guests at Travelodge can now pre-order goldfish in their rooms as a form of relaxtion to help them sleep. The story made in The Times and The People.
La Senza18 May 2007
Another hit for La Senza in the Daily Star today. With the build up to the FA Cup Final between Man Utd and Chelsea, Gemma had received two tickets to the event from a âspecial friendâ, but kindly passed them on to her parents as a gift.
La Senza10 May 2007
We've secured ongoing media coverage for lingerie brand La Senza. Today's light-hearted survey provided yet another opportunity for the papers to print pictures of Hollyoaks star Gemma Atkinson - their new signing. The story made today in The Sun, Daily Sport and Daily Record.
PCP Luton09 May 2007
Today's coverage for rehab centre PCP Luton made in the The Sun, Daily Record, Metro and Western Daily Press...
Jobs2View07 May 2007
Today we used a commonly talked about topic to achieve another hit for online video recruitment site jobs2view.com. Our survey software helped us produce stats which we transformed into attention grabbing press copy. The Daily Express ran with the piece today.
La Senza04 May 2007
We achieved another hit from La Senza in today's Express and Daily Star using our in-house survey software...
Travelodge03 May 2007
A great show for Travelodge in The Scotsman today.
Travelodge01 May 2007
Travelodge wanted us to reinforce their key message - the importance of a good night's sleep. We surveyed 5,200 individuals across 30 different career categories to see how work affected their sleep. The survey provided valuable column inches for the hotel chain in today's Daily Mail, Daily Record, Sun, Scotsman and Daily Star.
La Senza01 May 2007
We achieved another front page hit for our client La Senza today...
La Senza25 Apr 2007
We achieved more coverage for our client La Senza in today's Daily Star - with a little help from ex Hollyoaks star Gemma Atkinson...
Vectura25 Apr 2007
Our press release re-write and sell-in service secured national press coverage for pharmacuetical company Vectura. The story made in the Times, Express, Sun and Daily Star...
Huggies19 Apr 2007
We achieved a page lead in the Daily Star today for our client Huggies.
Debenhams16 Apr 2007
For new client Debenhams, a natural story choice to promote their plus size range 'Gorgeous' was to find out the nation's favourite 'big and beautiful' celebrity. The feel-good piece generated coverage in The Sun, Mirror, Star and Daily Record.
USwitch13 Apr 2007
Uswitch.com wanted to carry out a survey to support a hard hitting piece about the extortionate charges mobile phone operators were making on customers using their phones abroad. We released the story to coincide with a topical story about government concerns on the issue. We also sourced a solid case study to support the story, ensuring it had the best chance of making. The story was successful in The Sun, Star, Express and Telegraph.
Cornhill Direct11 Apr 2007
Our story for Cornhill Direct about noisy neighbours made in the Express and Daily Mail today.
WAGs Boutique10 Apr 2007
Last week Thames TV approached our newsdesk. They were on the hunt for two media experts to mentor the rival teams on ITV2's WAGs Boutique with their task of executing a successful PR stunt. We managed to help the WAGs bag page leads in two leading tabloids - as well as a splash.
Jobs2View06 Apr 2007
Our survey for recruitment site Jobs2View made everywhere today. The Mail, Express, Sun, Mirror, Daily Star and Daily Record all used the piece.
CPP03 Apr 2007
Today we achieved coverage for CPP in the Daily Record and Metro.
SHUC28 Mar 2007
Today we achieved coverage for www.shuc.com in the Daily Mail and Daily Star.
Miss Butterfly27 Mar 2007
Today we achieved coverage for fashion site www.missbutterfly.co.uk in the Daily Mail and Express...
CPP22 Mar 2007
We bagged a page lead in today's Daily Express for card protection company CPP. The story also made in the Sun...
GE Money19 Mar 2007
GE Money retained us for a set number of projects. In this particular instance we decided to investigate how much the average person spends holidaying in a lifetime, resulting in coverage with branding and quotes in the Daily Express, The Sun and Daily Record.
Welch's16 Mar 2007
Following a study into antioxidant qualities of fruit juice we were sent a press release in standard format. Once re-written into news copy by one of our journalists and sold in via our newswire the story made on the front page of the Times and as a double page spread. It also featured as a page lead in the Daily Mail and in The Independent and Daily Express.
Hi-Tec12 Mar 2007
Our survey for Hi-Tec made in todays's Daily Express, Sun and Daily Star...
Cornhill Direct08 Mar 2007
Our poll for insurers Cornhill Direct made a page lead in today's Daily Star...
Montage07 Mar 2007
We ran a poll for brand new handbag sized magazine, Montage. The resulting coverage made in the Sun, Daily Record and Daily Star...
Travelodge02 Mar 2007
Today's piece about staff expenses claims made a page lead in the Scotsman...
Cornhill Direct27 Feb 2007
The Times and Telegraph used our "worst roads" copy today...
Cornhill Direct26 Feb 2007
Our road survey for Cornhill Direct made in Saturday's Express and Sun...
Dole19 Feb 2007
Our survey for fruit pot company Dole made on page 5 of today's Daily Mail with fantastic key messages for the healthy brand. It also made in the Star, Sun and Western Daily Press...
HI-TEC18 Feb 2007
Our survey for trainer manufacturer HI-TEC made in Sunday's Mirror...
Travelodge14 Feb 2007
Our survey for Travelodge made in today's Daily Mirror...
PCP Luton09 Feb 2007
We achieved blanket coverage for rehab clinic PCP Luton today in The Daily Star, Sun and Daily Record...
Bosch07 Feb 2007
Again using our in-house survey tool we analysed some data and calculated that the average woman will travel approximately 7,300 miles in a lifetime from vacuuming. The piece made an entire page in the Times for Bosch as well as hits in The Daily Mail, Express, Sun and Daily Star.
Andrew Collinge06 Feb 2007
We surveyed 3,000 hairdressers for shampoo brand Andrew Collinge. The resulting story made in the Sun and Daily Star...
Toys 'R' Us30 Jan 2007
Toys R Us have used us for many stories, including surveys, quick hits and rewrites over the last year or so. Today's survey based story on 'Coolest Toys' made a page lead in the Daily Express, as well as The Sun, Star and Daily Record.
Hammonds30 Jan 2007
We achieved a page lead in today's Daily Mail for furniture store Hammonds...
www.holdbacktime.com29 Jan 2007
Our controversial "man boobs" survey made over the weekend in The Express, Star, Record and Western Daily Press...
HI-TEC26 Jan 2007
Our first project for new client HI-TEC was a roaring success. The piece made in today's Sun, Daily Record and Daily Star.
Cornhill25 Jan 2007
Our survey for Cornhill made in today's Daily Mail, Mirror, Star, Sun and Daily Record...
MLA24 Jan 2007
Today we achieved coverage for the Museums, Libraries and Archives Council in the Daily Express, Daily Mail and Sun...
Salter09 Jan 2007
Today we achieved coverage for bathroom scales manufacturer Salter in the Daily Express and Sun...
Churchill Insurance05 Jan 2007
Today's coverage for Churchill made in the Daily Mirror, Sun and Daily Record...
Travelodge03 Jan 2007
The Daily Telegraph and The Sun used our poll for Travelodge today...
Argos02 Jan 2007
Our survey for Argos made in today's Daily Record and Western Daily Press...
Cadbury Highlights29 Dec 2006
We ran a poll for Cadbury highlights which made in the Daily Record, Sunday People and Daily Sport...
Holdbacktime.com29 Dec 2006
Another of our surveys for website holdbacktime.com made in today's Daily Star and Sport...
Nivea27 Dec 2006
Our story for Nivea made a nice piece in the Daily Express...
BestOfBritish.com26 Dec 2006
Our survey for www.BestOfBritish.com made in the Mirror, Star and Sun on Boxing Day.
Durex12 Dec 2006
Our 100 sexiest men poll made a page lead in today's Sun as well as the Daily Star, Daily Record and Daily Mirror.
Cornhill Direct05 Dec 2006
Our survey for finance giant Cornhill Direct made in today's Daily Record, Sun and Daily Sport...
GE Money30 Nov 2006
Our survey for finance people GE Money made in the Daily Mail, Sun and Express...
La Senza28 Nov 2006
We produced blanket coverage for La Senza this weekend...
La Senza02 Nov 2006
When underwear retailer La Senza told us about their size 12 fitting model, we knew it had mid-market appeal as a strong human interest story. The piece made in today's Express and Metro.
Travelodge11 Oct 2006
Today's survey for Travelodge made a full page in The Daily Express...
Foreign Currency Direct11 Oct 2006
Today's survey for Foreign Currency Direct made in the Daily Mail and Daily Express...
Natwest06 Oct 2006
Our first hit with the 2006 NatWest Student Money Matters survey made 'big licks' in the Telegraph. It also appeared in The Daily Mail, Express, Daily Mirror and triggered invaluable follow-up broadcast activity. Our second - from the same poll - made page leads today in The Times and The Express and is getting great cross-media pick-up, including running pieces on the BBC Asian Network.
Yes Car Insurance05 Oct 2006
Our poll for Yes Insurance made in today's Sun, Daily Sport and Daily Record...
Whitworths02 Oct 2006
Our survey for dried fruit experts Whitworths made today in The Sun, Express and Daily Star...
Neutradol29 Sep 2006
Our poll for air freshener Neutradol made on page three of today's Daily Express as well as a page lead in the Daily Star and pieces in the Sun and Daily Record.
WAYN28 Sep 2006
Traveller's website WAYN were delighted with their coverage today in The Times, Metro and Sun...
Tesco Healthcare13 Sep 2006
We polled 3,000 children for Tesco Healthcare - asking them about their eating habits. The story made in today's Daily Express and Daily Mirror...
Tesco08 Sep 2006
Our press release re write for Tesco made in The Times, Daily Mail and Daily Express.
Travelodge17 Aug 2006
Today's survey story for hotel chain Travelodge made a page lead in The Sun, as well as bits in The Telegraph and Daily Mail...
Partners17 Aug 2006
Our second hit of the day is for stationery retailer Partners. The story appeared in the Sun, Mirror, Daily Star and Daily Sport...
Natwest15 Aug 2006
Our work with banking giant Natwest has generated great talk value today. We re-wrote their original press release, sourced, interviewed and photographed a case study and filed the package direct to named journalists via the SWNS newswire. The piece made a front page teaser in today's Daily Telegraph as well as a huge page lead on page four. It also appeared in The Daily Mail, Express and Daily Mirror and has triggered invaluable follow-up broadcast activity.
Siemens21 Jul 2006
We suggested running a poll for Siemens to find the greatest sounds of all time. The resulting story made a full page in today's Express, as well as bits in the Daily Star and Sun. It also got radio pick-up.
Assured Hair Studios30 Jun 2006
Our new client, Assured Hair Studios, hit the headlines today with their revolutionary hair thickening helmet. The story made in The Express, Star, Metro and Record and has been picked up by a host of TV stations.
CPP22 Jun 2006
Our survey for life assistance company CPP made today in The Express, Metro and Daily Record with great key messages for the brand...
Eureka247.com14 Jun 2006
We were approached by Eureka247.com - the first website to sell houses with no agent fee. When they informed us a house had gone within one hour of being posted on their website - we knew it was a national news story. Following today's coverage in the Daily Express, Sun, Star and Daily Record, traffic to the website has reached unprecedented levels and they have been approached by a host of radio stations.
La Senza14 Jun 2006
Our photoshoot for La Senza's World Cup pants made in The Daily Star...
Goodfellas01 Jun 2006
Our survey for pizza manufacturer Goodfellas created fantastic talk value.
CPP25 May 2006
Let's face it - credit protection isn't the sexiest subject - but today's coverage proves how a skilfully executed, light-hearted and topical survey can provide valuable national newspaper exposure for any product or brand. Today we provided CPP with name checks in The Sun, Daily Star, Daily Mirror and Daily Record - along with valuable quotes from the group's Head of Identity Protection.
WAYN22 May 2006
Our news generation survey tool created fantastic results for travellers' website WAYN on Saturday...
Skipton Building Society26 Apr 2006
When it comes to surveys, we aim for much more than a namecheck - perfectly illustrated by the key messages crammed into today's coverage for Skipton Building Society. David Harvey, Skipton's head of insurance, was widely quoted throughout prominent pieces in the Express, Mail, Metro and Daily Record. Now, thanks to another of our ideas with legs, millions of the nation's newspaper readers know Skipton 'do' insurance.
Toni & Guy21 Mar 2006
One of the fringe benefits of working with 72 Point is that you have a whole army of reporters, photographers, feature writers and researchers at your disposal. So when one of our bright sparks discovered it was 100 years since Karl Nessler invented the perm, it was a no-brainer to offer this to Toni & Guy. With the right blend of research, straight reportage, archive picture sourcing and no-nonsense newsdesk sell-in, this idea lived up to its potential â with sensational coverage today. The story made in The Times, Daily Mail, Daily Express, Mirror, Sun, Daily Star, Metro, Daily Record and Daily Sport.
Ann Summers10 Mar 2006
Our story for Ann Summers made a full page in today's Star, a page lead in the Metro and Daily Record, and a Sun Spot...
Boots21 Feb 2006
Boots wanted to ensure maximum impact with their announcement that they are giving bird flu training to 8,000 frontline staff. Our hard-hitting piece achieved across-the-board coverage - from The Times and the Daily Express to the Sunday Mirror and the Sunday People.
WAYN17 Feb 2006
When community website, WAYN (Where are you Now?) approached us looking for press exposure - we knew their story had page lead appeal, if handled correctly
Travelodge15 Feb 2006
Our news generation survey tool produced yet another hit for hotel chain Travelodge. The story appeared in today's Daily Express, Record and Sport.
WeightWatchers13 Feb 2006
This research-based story for WeightWatchers made page three of the Daily Mail, a page lead in the Express, a full page in the Star and a show in the Sun - with full quotes and key messages from their company spokeswoman.
Travelodge01 Feb 2006
Our story for Travelodge made in the Daily Express, Mail, Mirror and Record, which triggered great TV and radio pick-up (including This Morning with Phil and Fern)
Aerobed01 Feb 2006
we achieved coverage for bed manufacturer Aerobed in The Daily Express, Star and Record...
Ann Summers25 Jan 2006
Our survey for Ann Summers made in today's Daily Express, Sun, Daily Star and Daily Record.
Churchill Insurance09 Jan 2006
Our research tool generated first-rate coverage for Churchill Insurance on Saturday. The story made in the Telegraph, Mirror, Daily Mail, Daily Star and Sun.
Travelodge03 Jan 2006
Our poll for Travelodge made in the Telegraph, Independent, Express, Mirror and Daily Record on Boxing Day...
UKTV03 Jan 2006
Our press release re write for UKTV made in The Sun, Star and Sport on the 31st December...
Ann Summers03 Jan 2006
Ann Summers were delighted with the coverage we achieved for them on the 27th December. They had previously sold the story in to national press with no luck. A quick re write and sell-in from our news desk saw the story make page leads in The Sun, Star, and Daily Sport, as well as a column in The Daily Mirror...
Toucan08 Dec 2005
We were tasked with building brand awareness for international communications giant Toucan. A quick conference with our in-house team of trained journalists and PRs shaped an idea we knew had superb talk value. We weren't wrong. The story made today in The Daily Mail, Express, Sun, Metro, Star, Record, Sport and Western Daily Press - as well as on a host of radio stations across the UK.
Toucan02 Dec 2005
We achieved an all-rounder for communications provider Toucan. The piece made in The Star, Sun and Daily Record...
Kwik Save02 Dec 2005
Our Biscuits poll for Kwik Save generated a page lead in today's Express and bits in The Sun and Daily Record...
Bausch and Lomb Eyecare29 Nov 2005
Our press release re write service created a fantastic show in Saturday's Sun and Daily Star.
Tesco15 Nov 2005
We produced another all-rounder for Tesco in today's red tops...
quitsmoking.co.uk20 Oct 2005
We knew we needed to produce a fresh angle on the smoking debate to get a hit for our client www.quitsmokingeasy.co.uk. A quick creative session with our in-house team of reporters and pr's provided just the hook we were looking for.
GoLower18 Oct 2005
Our poll for health snack GoLower created a page lead in today's Sun and Metro, as well as pieces in The Daily Record and Daily Mail.
Clerical Medical10 Oct 2005
We achieved another all-rounder for financial giant Clerical Medical on Saturday. The story made in The Times, Telegraph, Daily Mail, Daily Express, Daily Mirror, Sun, Daily Record and Daily Sport.
Toys 'R' Us22 Sep 2005
Toys R Us tasked us with creating a buzz around their 20th anniversary. We knew this had double page spread potential. We weren't wrong - the story covered two pages in The Mirror and Express - as well as appearing in The Daily Star, Daily Record and Times. The story was also picked up by a host of TV and radio stations.
Tesco20 Sep 2005
We produced another page lead for Tesco.com in Saturday's Express...
Eye Care Trust12 Sep 2005
Our research for The Eye Care Trust made in today's Daily Mail, Express, Mirror, Metro, Sun and Daily Record.
www.football.co.uk06 Sep 2005
Our poll for website www.football.co.uk achieved good tabloid coverage today.
www.books.co.uk23 Aug 2005
Our survey for online book retailer www.books.co.uk made a page lead in Saturday's Express with three name checks. It was also in The Sun, Mirror and Daily Record.
Blockbuster09 Aug 2005
Video rental giant Blockbuster have introduced a movie test for future employees. We knew instantly this would make a great piece for the tabloids so we wrote the story and sent it out on our newswire. It appeared in today's Sun, Star and Daily Sport with fantastic branding...
Silentnight02 Aug 2005
Brit's will spend 25 years of their lives in bed - but only six months of it making love, according to a 72Point poll for bed manufacturers Silentnight.
Churchill Insurance19 Jul 2005
Our research for insurance giant Churchill found that British women spend £31,680 on shoes in a lifetime. We drafted press copy and sent it out to national press via our exclusive newswire. It made in today's Daily Mail, Times, Guardian, Sun, Star, Mirror, Standard and Daily Express as well as a host of UK radio stations. The story also reached Europe, via Agence France Presse.
Thomas Cook06 Jul 2005
When Thomas Cook told us it was going to be the 150th anniversary of the package holiday, we knew the story would make really well. It appeared as a double page spread in The Daily Express and bits in The Sun, Guardian and Telegraph...
Harrods27 Jun 2005
Our straight story for Harrods made in the Metro, Sun, Daily Record and Western Daily Press...
WHSmith24 Jun 2005
We wrote a straight piece for WHSmith on sales of Harry Potter books. It made in The Mirror...
Clerical Medical13 Jun 2005
Our survey for Clerical Medical really did the rounds this weekend, appearing in nearly every national newspaper.
Mouton Cadet10 Jun 2005
From The Times to The Daily Sport, our online survey tool has created news coverage every day this week. Check out today's hit for wine brand Mouton Cadet.
British Dietetic Association08 Jun 2005
Following a great show last year, the British Dietetic Association asked for our help with their current "healthy eating at work" campaign. Our online research tool provided just the hook we needed to create a stir. The story was written by one of our journalists and sent it out to national newspapers via our exclusive newswire. It appeared today in The Express, Sun, Mirror and The Daily Record.
Tesco07 Jun 2005
Today's hit for Tesco is a great example of our non survey related coverage. The story made in The Sun, Mirror, Record and Daily star...
KFC06 Jun 2005
When we saw the latest KFC "Serving up Soul" adverts - we decided to approach their PR department. We wanted to run a nationwide survey to establish the greatest soul legends of all time.
Tesco11 May 2005
Our story for Tesco about paper shredders made in The Guardian and Daily Star...
Galbani11 May 2005
Our poll for Galbani Cheese made today in The Express, Mirror and Daily Record....
Timotei03 May 2005
An agency tasked us with creating news coverage for Timotei. When we discovered Kim Wilde had agreed to be the face of their new campaign we knew, with the right spin, it would make a strong news story...
Clerical Medical03 May 2005
We undertook research for Clerical Medical which uncovered the true amount women spend on their hair in a lifetime. The story made on Monday in The Daily Express, Daily Record, Daily Star and Sun...
John Lewis26 Apr 2005
Our poll for John Lewis found the average Brit spends a staggering 12 years of their lives plonked on the sofa. The story made a full page in today's Express with great key messages, a page lead in The Mirror and bits in The Daily Record, Daily Star and Sun. The survey was also picked up by various radio stations across the UK, including Radio 1, Five Live and Capital FM...
Blue Dragon13 Apr 2005
Blue Dragon wanted us to promote the Thai New Year, where traditionally, water is thrown. We suggested running a survey to unveil the wettest celebrities of all time. The survey made a full page in today's Daily Star...
Woolworths05 Apr 2005
72 Point achieved significant "talk value" for high street giant Woolworths on Saturday. We recommended quizzing the nation on the greatest household gadgets of all time. The poll was conducted on our very own survey site, written by us and sent to UK newspapers via our news wire. It made a full page in The Daily Express and bits in The Daily Record and Sun...
Clerical Medical30 Mar 2005
Our survey for Clerical Medical revealed that Brits spend a mouth-watering £27BILLION a year on takeaways. The story achieved fantastic coverage in Saturday's Express, Sun, Star and Daily Record...
Harvey Nichols22 Feb 2005
Today's coverage made in nearly every national newspaper and is leading to fantastic multi-media pick-up. Great news for Harvey Nicks...
JamJar.com18 Feb 2005
Our survey for jamjar.com asked 'what sort of parker are you?' - and made a huge piece in the Star, the Sport, and the Times Online
Axa18 Feb 2005
Heavyweight political comment was required to turn a set of pretty dry statistics into a national newspaper page lead. A couple of calls to Shadow Pensions Minister David Willetts helped make this into an agenda-setting piece of news for Axa.
Mini31 Jan 2005
BMW Mini wanted to publicise a revolutionary roller coaster ride which has been developed in the USA using Mini cars as the design. We gave the story exclusively to the Sunday Express who ran it as a full page...
Churchill Home Insurance10 Jan 2005
We achieved a great hit for Churchill in most of the nationals...
Skipton Building Society10 Jan 2005
This weekend we achieved a page lead in The Express for Skipton...
Tesco .com17 Dec 2004
We wrote a straight piece for Tesco.com on the hidden secrets in DVDs. The story made this morning in The Daily Express and The Star
Churchill Pet Insurance26 Nov 2004
Our research for Churchill Pet Insurance found that Brits are set to spend a staggering £240million on pets this Christmas.
Morphy Richards Hair Care26 Nov 2004
Our piece about the most influential hairstyles in history made the front page (and a double-page spread) in the Express and big licks in the Indie and the Star - before being picked up by countless radio stations around the UK.
Churchill Insurance10 Nov 2004
Our survey for Churchill revealed the nation is set to spend a staggering 1.8 Billion on kids this Christmas. The story was picked up by The Star, The Guardian and The Mirror...
The Dandy07 Oct 2004
Our reporters worked up the 'political correctness gone mad' angle, which provided the trigger for mass coverage
Cheltenham and Gloucester Building Society16 Aug 2004
UK mortgage specialists Cheltenham and Gloucester wanted to place their brand name within the pages of the national press - so they came to the experts.
Heinz23 Jul 2004
It was a case of "spelling" rather than spilling the beans when we were tasked with creating a buzz around Heinz's first TV ads for beans in 10 years. By putting together a piece which showcased the heritage of the brand, we achieved major coverage in the Record, the Star, the Sun, the Express and the Mail - bursting with key messages...
Toyota08 Jul 2004
We ran a survey for Toyota asking motorists to vote for the worst place to drive in the UK. Birmingham came out top in the poll of over 4,000 Brits. One of our journalists wrote the story which made today in The Times, The Sun, Daily Express, Daily Record and Daily Mirror...
T Mobile/Dominos Pizza21 Jun 2004
We love footy - and that is reflected in our coverage. Brands who benefited during Euro 2004 included Somerfield, T Mobile, Tesco, Matthew Clark, Ribena, Heinz, Woolworths, Dominos Pizza. Here are just a few examples...
Toyota02 Jun 2004
Our story about Toyota's revolutionary CAM system - which allows motorists to 'see' round corners - got great shows in the Mirror, the Mail and the Express ... with unbeatable key messages.
Prudential27 May 2004
This was an emergency request ... they came to the right people
Toyota17 May 2004
Toyota wanted to break out of the motoring supplements and into the news pages of the national newspapers. With the help of some pictures, some celebrity quotes and some statistics, we achieved this coverage in Saturday's Daily Star, choc-a-block with key messages
Choices Videos27 Apr 2004
Our Movie Heroes survey was a massive hit, making in almost every national newspaper. Choices Video were delighted with the coverage....
Tesco.com13 Apr 2004
We conducted a nationwide poll for tesco.com to promote their new rental service. The results appeared in The Times, Sun, Star and Mirror.
Warner Holidays07 Apr 2004
Have a look at the results we achieved for Warner Breaks...
Woolworths Stores11 Feb 2004
We ran a story about Woolworth's chandeliers which resulted in fantastic publicity for the brand.
Honda cars10 Feb 2004
One of our reporters discovered a fish called Honda. The story made in the Express, Daily Mail, Mirror and Sun.
Heinz: HOLD THE FRONT PAGE!09 Jan 2004
Front page branding for a fraction of the traditional cost.. Find out how now - call one of our national news team on 0117 9066532
Blockbuster05 Jan 2004
Our Best Movie Speeches poll achieved some great results for Blockbuster....
Woolworths Stores16 Dec 2003
We ran a national poll for Woolworths to find out the best pop outfits of all time. Have a look at the coverage we achieved....
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