Sainsbury's
average january sales
The average woman will travel 25 miles, spend £264 and have her toes trodden on seven times – amid the January sales madness, it was revealed yesterday.
The findings emerged in a study of 2,000 women and detail the journey embarked on while trying to bag the best bargains.
The typical woman will set her alarm for 8.05am to tackle the sales and heads out at least three separate times to bag a post-Christmas bargain.
Most women will shop for a total of 8 hours and 45 minutes, stand in 14 queues and will fall out with at least two shop assistants, according to the poll by Sainsbury’s.
A third of women said they were prepared to push and shove people out of the way in order to get their hands on that ‘must have item’, while 30 per cent concede they are likely to incur minor injuries when shopping for deals.
A spokesman for Sainsbury’s said: ”Heading out in the January sales is part of the festivities for Brits and after being cooped up in the house for a couple of days, many like to hit the shops and have a break from the domesticities.
”There’s an enormous sense of satisfaction when buying something in the sales and in this tough economic climate it’s understandable that shoppers want to bag a bargain.
”It’s best to head to the sales with a plan.
”Try and make a mental note of what you actually want and need up front.
”At Sainsbury’s we’ve got over £90 million worth of savings to be had in our biggest ever sale.”
The study also found the typical shopper will save £99 in the post-Christmas sales and visit 20 shops, describing eight purchases as ‘absolute bargains’.
On an average visit, females will fork out £88.24 and after three visits this tots up to £264.72.
They will carry 12 bags and a determined one in twenty will push in front of queues to get to the tills quicker.
January sale shopping is viewed as a form of exercise by 23 per cent of women and one in five will forfeit going to the gym to go shopping.
A third of those polled said the high street was the only place they would be doing their sales shopping, compared to 23 per cent who will be shopping solely online.
And 40 per cent said they will do both.
