Equazen
EXAM EXPENSES
Proud parents will cough up a staggering #117million this year - rewarding their kids for academic success, a study revealed yesterday (Sun).
Researchers found the average GCSE student will bag #110.43 worth of gifts or cash, while A Level students can expect to scoop around #158.52 each.
Nationally, that means delighted mums and dads will shell out a whopping #117,347,760 to say 'Well Done'.
The study of 3,000 parents by Equazen Eye Q Omega-3 fish oil supplements also found one in two now incentivise their kids before important school exams or competitions.
And it also emerged the average parents will hand over rewards worth #1,506.59 during the course of one child's education.
A spokesman for equazen said: ''It's completely natural for parents to want their children to excel in school and every family is different in how they encourage this.
''A quarter of parents said children respond well to money but an average of #1,506 worth of treats can soon mount up for parents incentivising more than one child.
''Parents can also help their kids get the most out of classroom learning by supporting exam revision and helping stressed out kids solve a tricky homework dilemmas.''
The report also found more than three quarters of parents felt today's kids get too much, too soon.
But despite this one in twenty sixth formers have been promised a second hand car in return for good A level grades, while 12 per cent will get driving lessons.
Paying for holidays and laptops were among the other top incentives parents use to encourage their children to excel in their school exams.
Three quarters of parents also reward their children with toys, money and computer games if they perform well in the classroom throughout both primary school and secondary school.
The study also showed 26 per cent of parents reward children as young as four with cinema trips or days out when they receive satisfactory school reports.
As well as big exams like GCSE's and A Levels - 50 per cent of parents reward their offspring throughout the term for good work and spend an average of a tenner.
Doing well in school sporting events also warrants a reward for 12 per cent of kids - with most parents forking out just under ten pounds.
But 83 per cent said it doesn't encourage good sportsmanship to pay their kids to do well in PE or sporting events.
Two in five parents said they wouldn't punish their child for a bad school report but 41 per cent would be having a stern word with them.
The spokesman said a healthy diet is also important for children and added: ''Plenty of fresh fruit and veg plus Omega-3 rich oily fish like mackerel is also a good starting point.''
