Hippos, polar bears & paint: PR highlights of 2015
A good PR campaign or stunt can work wonders for a brand.
Get the timing, tone and creativity just right and not only will you see tons of national, regional, online and broadcast coverage but thanks to social media, it can also end up going viral, giving you more exposure than money could ever buy.
There is a fine line between a good stunt and a failure. They can be expensive to plan and carry out, with no guarantee of anyone talking or writing about it afterwards.
But here at 72Point, we’ve seen several stunts and campaigns this year which have not only had great results in terms of coverage, but were memorable and got us all talking.
Here are just a few of our favourites from 2015…
Polar bear
Campaign: Polar bear on the tube
Brand: Sky Atlantic/Fortitude
Agency: Taylor Herring and Sky’s in-house PR team
Last January, commuters in London were greeted with a life-sized polar bear on the tube, after it was ‘set loose’ by Sky Atlantic to promote its new crime drama Fortitude.
The huge bear, which was built by a team of Hollywood special effects experts and operated by two puppeteers from the West End production of War Horse, was seen around various places in the city including the underground and crossing the Millennium Bridge.
Fortitude was set in the Arctic, and what better symbol is there of the frozen landscape than a terrifying but beautiful polar bear?
Thanks to the amazing pictures of the bear riding the tube, walking over bridges and roaming the city’s parks, the campaign got widespread coverage but it was also great for social media. The first thing confused Londoners would have done is to Tweet, Instagram or Facebook about their unusual encounter with a polar bear that day.
It received 47 million impressions on Twitter – 30 million of which were from the UK, while the show launched with just over 700,000 viewers – the biggest audience to date for a UK originated drama on Sky Atlantic.
Fifty Shades
Campaign: Fifty Shades of Grey ‘Leaked Memo’
Brand: B&Q
Agency: Good Relations
At the start of the year, it was all about the highly anticipated Fifty Shades of Grey film, which was released in February.
B&Q ‘issued’ a memo to all staff telling them to get to know the storyline in case customers enquired about items inspired by the film, such as cable ties, rope and duct tape.
So many brands wanted to be associated with the famous movie, and all kinds of surveys, PR stories and stunts were planned to allow them to get on the Fifty Shades bandwagon.
But this was one of the best – the ‘leaked’ memo format was great and entirely believable, while still being very tongue-in-cheek, resulting in a huge amount of coverage including The Daily Telegraph, Sky News and BBC Radio Two.
They even saw a second wave of coverage after admitting the memo was, in fact, fake.
It was a great quick-win, which was quick and easy to execute, providing great talk value and standing out at a time when so many other brands were trying do stories about the same thing.
Lego
Campaign: Lego-proof slippers
Brand: Lego
Agency: Brand Station
As a parent to an almost five-year-old, Lego-mad little boy, as soon as I saw this, I thought it was a brilliant idea – stunt or not.
Anyone who has a Lego fan in their house will know the unbearable pain that comes from stepping on a discarded brick, trying hard not to swear repeatedly because your darling child (who is most likely the one responsible for leaving said brick in the middle of the floor) is nearby.
The branded slippers come with an extra thick sole, meaning parents can walk around their house freely, safe in the knowledge that more of the little bricks will no longer be a threat to their feet.
Unfortunately for millions of parents, Lego and the French agency behind the slippers, Brand Station, only made 1,500 of the slippers, but the coverage and social media activity around the stunt was a great result for the brand.
Lights
Campaign Christmas: Lights Untangler
Brand: Tesco
Christmas is a tricky time of year for PR – everyone wants to get in on the action but there is only so much Christmas PR the media can take.
Tesco came out on top with their idea to hire the first Christmas light untangler in one of their Wrexham stores after research found those in the town were found to be most frustrated by the festive job.
They took something which causes all kinds of stress in UK households at the start of December and tied it into their famous ‘Every Little Helps’ slogan with ease.
As part of the job ad, responsibilities included ‘manning and managing the Christmas lights untangling stand’, ‘checking lights and bulbs for signs of breakage’ and of course ‘successfully untangling customers’ Christmas lights neatly, quickly and efficiently and in an orderly fashion’.
The ideal candidate had to be ‘passionate about Christmas, ‘able to untangle three metres of lights in under three minutes’ and ‘be persistent and patient’.
After the first wave of coverage from the initial job ad, Tesco also saw further hits once they revealed more than 100 people had applied for the position.
NHS
Campaign: Missing Type
Brand: NHS Blood and Transport
The Missing Type campaign, in June, was designed to raise awareness about the shortage of blood donations, and saw As, Bs and Os, removed from the brands logo to highlight the different blood groups.
It started with a host of brands such as Waterstones, Odeon and even Downing Street mysteriously removing letters from their signage.
A few days later, NHS Blood and Transport revealed they were behind the missing letters with a news story revealing that 40 per cent fewer donors had come forward in that year, compared to ten years ago.
But following the reveal, as well as the brands who had already joined in, other brands took part with the public also joining in by changing their Twitter handles to replace any As, Bs and Os with a blank space. We even took part ourselves. The success of the campaign is clear in the figures – more than 30,000 people registered as blood donors during 10-day campaign and it had more than 700 pieces of coverage, which even resulted in the public website having to be taken down as a result of the unprecedented demand.
Snickers
Campaign: You aren’t you when you’re hungry
Brand: Snickers
Following news of the Jeremy Clarkson ‘fracas’ in March, Snickers jumped at the chance of some brilliant reactive PR.
As details emerged of the incident, where the Top Gear presenter was said to have assaulted one of the show’s producers because he was refused a hot meal, Snickers sent a box of the bars to the (former) BBC presenter with a note using the brand’s slogan ‘You’re not you when you’re hungry’.
The chocolate brand’s campaign and TV advert sees a Snickers bar given to someone who is acting diva-like due to hunger. After tucking into the chocolate treat, they return to their normal self.
The parallels with the Clarkson story were just too good to pass up and Snickers were quick to react – and tweet a picture of the box and note to their followers, which was retweeted thousands of times.
And finally, on the subject of Jeremy Clarkson, we also need to give an honourable mention to the Robox, a 3D printer created by the husband of our very own creative account director Emma Elsworthy, who created a Jeremy Clarkson version of Hungry Hippos, ‘Hungry Jeremy’.
They designed a 3D-printable version of Clarkson’s head, which can be used to replace the hippos’ heads in the classic game, which saw great coverage across print and online. It goes to show that a killer of an idea is still at the heart of a good PR campaign – you don’t need to be a big brand to generate a buzz.
PR Resolutions: The art of decent exposure in 2016
Over the last few years we have witnessed many traditional PR companies start to reinvent themselves as the digital revolution has transformed the way their own clients reach and engage with their audiences.
Here at 72Point, we very quickly realised a simple survey and news copy were no longer enough to keep media outlets happy, and so we also began to more firmly integrate visual content services with our existing USPs.
The heart of 72Point is, and always will be, national news content. The backbone of our business is South West News Service, the UK’s largest independent press agency, which has been delivering hard-hitting news on a daily basis since 1978. This means we have top-class ideas, page-ready news copy, access to the UK’s best news experts, and a channel to the powers in the press at our fingertips.
Now is the time to consider revising the way you present your content to news editors who want page ready copy without the fluff and nonsense of the traditional press release.
In recognition of the changing media landscape, which brings with it the absolute necessity for additional content such as videos, pictures and infographics, we actively encourage our clients to pursue ALL avenues when putting together a PR campaign.
This is why, although we generally dislike the idea of making New Year’s resolutions, we do have 10 tips / resolutions for getting the most out of 2016:
1. Think visually – with every story you send out, make sure you have painted a picture of what you want to say. The majority of humans are visual learners, so are likely to absorb more through watching a video, reading an infographic or looking at a picture than by any other means. Think about how you are going to deliver your news to your audience, and how they are most likely to consume it.
2. If budget will allow, make a video – the demand for online video is at all-time high, and there is nothing out there to suggest the rapid growth we witnessed in 2015 won’t continue into 2016. The potential reach of a video is endless, and almost everyone in the UK has access to some sort of device needed to watch videos. A quick 90 second film, which is to the point and not over branded, is a powerful tool which can be shared millions of times across websites and on the likes of YouTube and Facebook.
3. Always illustrate a story with a picture – we know the national news desks and online sites all have stock shots, and can randomly select any old picture to go with a story they want to publish. So why bother to send your own picture? By tailoring an image so that it clearly spells out the content of the news copy, you have more editorial control and therefore increase your chance of securing relevant coverage.
If designed with the need to re-purpose in mind, infographics can be ‘sliced up’ into smaller bite size graphics making them perfect for pulling out key stats and headlines, and sharing multiple times with your own followers across a number of social channels.
4. Help consumers absorb the stats with an easy-to-read infographic – we all know there is more demand for visual content than ever before, and people are more likely to absorb statistics which are embedded in a pretty graphic than a body of writing. By producing an infographic alongside your copy you are making your story even more visible. An infographic can also be re-used time and time again across multiple channels. It may start as a means to getting media coverage, but can also be posted on your own site, used in your own marketing collateral.
5. Look to the future with digital sell in – print will always have its place in the media landscape, but to maximise coverage and help boost a brand’s online presence a full digital sell in is a must for all campaigns in 2016. Earlier this year the Mail Online surpassed 200 million monthly browsers making it the most visited English-language newspaper website in the world, and many other publishers are looking to replicate the model to attract new audiences. Not only does this spell value for PR campaigns in terms of reach, it also delivers ROI on search engine optimisation goals and creates a ‘social’ buzz.
6. Don’t underestimate the powers of social media – many clients are understandably focussed on getting coverage in the national newspapers and websites, or subject specific websites, and don’t actually consider the power of Twitter, Facebook, YouTube, LinkedIn etc.
People love to share visual content of any sort, and some of the biggest news stories are those which have been shared by millions of people across social media.
We produced a video featuring Ben Hanlin for a client’s national media campaign. The branded video featured on The Mirror and Yahoo among others, but most impressively it was viewed more than a million times on the client’s Facebook page.
7.Think about dropping the press release – when you open the national newspapers, do you see bullet points at the beginning of a news story? Can you see a company logo in the top right corner? Are there footnotes for us to read later? If not, you might want to consider revising the way you present your content to news editors who want page ready copy without the fluff and nonsense of the traditional press release.
8. Have a brainstorm / think outside the box / attend a thought shower – whatever you want to call it, but generate good ideas and a story that your audience can relate to, and will find themselves talking about and sharing with others. We all know news is on a loop, and there are some topics that are covered time and time again, but if you can find that gem of an idea which the whole office ends up talking about, you know you’re onto a winner.
9. Do your research – a news story which is based on consumer or market research is more likely to be read by journalists than one without. Research led stories have an extra edge – the statistics give it a quantifiable news hook and help validate the point of the story. As well as being a great tool for coverage, market research enables businesses to differentiate themselves from others and illustrate their ability to identify with their audience.
10. Choose a company who can do all of the above under one roof – alright, this ‘resolution’ might be an excuse to plug 72Point, but if you are determined to make a media success of 2016, and can’t be bothered to hire several different companies to do the work for you, you might want to consider doing all of the above with the help of our very lovely team.
The power of free text
“We want a holiday idea to go out in August!”, “We’d like to be considered as ownership contenders of Valentine’s Day!” “We want to send a home improvements idea out this Bank Holiday!” Sound familiar? News tends to be on a loop. There are always new angles to take but there isn’t always the opportunity to explore them. This is something that every PR professional will know.
Clients can sometimes be hell-bent on a specific angle and timings but it’s your job to make it new and interesting.
This is where the power of ‘free text’ comes in and steals the show for you and your client. A free text question, in case you're reading this feeling somewhat perplexed, is simply a question that doesn’t have any options. It’s a blank box that gives respondents the chance to tell their own story or give their own opinion rather than choose one we have given to them.
In the past we’ve asked respondents to tell us about the strangest interview questions they’ve faced – the result was a page lead in the Daily Mail and a whole host of further media coverage.
Asking the panel to give you their own personal experiences can be a daunting thought to those who haven’t tried it. When we suggest it to clients we often get asked if “the story will stand up if there isn’t a percentage?” The answer is ‘absolutely’.
While we base our stories on the results of research it’s not always essential to include the stats. You’re telling a story not writing a report.
We love stats. We'd be lost without them, so we’re not saying the free text questions are the best and only option – but they are there to make sure you’ve got something personal to add to your version of the tale. Something that nobody else will have.
Free text works for both serious and light stories. They can bring humour or they can add a more humbling point of view. You can really add a little extra ‘something’ with a free text answer. It could take up the majority of the copy or it can just give you an edge that backs up one of the stats you’ve already mentioned.
The truth is, if you’re willing to sift through hundreds of stories from respondents, you’re certain to be paid off with a few gems. You only really need three or four to really give you a good start.
Of course you’ll get several ‘don’t know’ answers and the odd questionable response but you just need to persist and look out for that one story that will give you your top line.
We’ve asked for embarrassing stories, disastrous car journeys, dangerous experiences and everything in between. Our panel never disappoints. And If worst comes to the worst and you don’t get anything you can use, at least you get to sit at your desk chuckling away at the situations people get themselves in.
Reinventing the Wire
In 1978, a small news and pictures agency was founded in Bristol providing news and pictures to local and national press.
Almost 40 years on, SWNS is the biggest independent news wire in the UK supplying some of the world’s most hard-hitting content to major newspapers, magazines, broadcasters and websites employing more than 100 editorial staff across offices in London, Plymouth, Cambridge, Birmingham, Glasgow, Aberdeen and Yorkshire.
The commercial success built on the back of SWNS’s growth is evidenced by the wealth of coverage secured for our clients on a day-to-day basis. Using the first campaign as a case in point, Harris Brushes were able to secure coverage in the Daily Mail, the Daily Express and the Mirror, among others, because national and regional press trust our content and trust that we can supply them with material that works across all their platforms.
But the digital generation has shaken up the media industry. Our research revealed 76 per cent of people now consume media ‘digitally’ and almost one in ten consume more than 16 stories a day, with the average Brit consuming 5.9 media stories a day.
Our thirst for media and our ability to digest various forms of media - 95 per cent of respondents said they consume media on multiple platforms 48 per cent take a multi-channel approach to media - has given birth to a wealth of new digital platforms that aren’t easily serviced by the traditional news wire.
Which is why we reinvented it.
Bloggers, vloggers, digital editors and influencers can now source content on our new digital news wire that caters exclusively for online publications. The emphasis is on rich, visual content and news releases that encourage social sharing, with news copy, images, audio and video bundled into one downloadable file.
The wire has been launched as a one-stop-shop for editors on the hourly hunt for news, with a simple, four-click solution to capturing the story and publishing it. This ensures that we appeal to time-poor bloggers, editors and influencers by delivering content in a timely manner.
Since its launch, hundreds of users have registered with the Digital Hub for survey news, lifestyle content and releases from across the web and social media. With a target to get that number into the thousands in the near future, the hub is steadily becoming the go-to place for digital media outlets.
For 72Point clients, that means that not only do they have a pick of the national press, but also of the increasingly influential online publications that have surfaced in its wake. With the lion’s share of media consumers taking a ‘multi’ approach to media, having all the bases covered is a surefire means of receiving unparalleled coverage.
To find out more about the Digital Hub, click here.
To download our Generation Editor report, click here.
Generation Editor: a report by 72Point
The marriage of social media and mobile technology has opened the door to round-the-clock media in our lives. According to Crowdtap research, individuals aged 18 spend an average of 17.8 hours a day with different types of media, often simultaneously handling multiple media types. But does that indicate a deluge, or an evolution?
Our report, Generation Editor, has revealed we have adapted to the 24/7, immersive media environment by developing editorial controls and filters. Consumers have become agents in the media cycle, choosing who to follow based on the content they’re most keen on receiving and becoming more powerful as a result.
Our survey of 7,500 UK adults shows that the perception that consumers can’t cope with a wealth of content needs to be challenged.
Some 56 per cent of people say they don’t feel bombarded by content or messaging and more than a third (36 per cent) say they feel more in control of the news they receive since owning a smartphone or tablet with only 11 per cent saying they feel less in control. Seven in ten say social media has made it easier to access news, with more than four in five 18-24 year-olds and three-quarters of female respondents saying they feel social media has brought them closer to the media.
The study, based on the responses of 7,500 people, shows that the perception that consumers can’t cope with a wealth of content needs to be challenged. Using avenues such as social media, we have greater control over who our media ‘suppliers’ are. Almost a quarter of people say they have friends or follow people who they regard as authorities for news and almost one in five (19 per cent) say they trust their friends to source news. A quarter still rely on media professionals, but a similar amount (23 per cent) say they rely on a mixture of both journalists and friends.
This is a shift we have termed Citizen Editorship, a movement predicated on choice and preference. Media consumers now demand the liberty of choosing which platform or channel they consume media on. A massive 95 per cent of respondents said they consume media on multiple devices and almost half (48 per cent) take a multi-channel approach to media. On social media, we only wait 22.3 days before unfollowing or unfriending a news source we no longer find useful.
For media professionals, infiltrating these editorial controls means delivering flexible, relevant content that transcends channels and platforms. With social media an increasingly important part of the media mix, it is essential that a variety of media is delivered in order to reach intended audiences.
Multi-Platform Content (MPC) is a must in this current climate, which is why it is at the heart of everything we do at 72Point.
The 2015 Media Consumption Report: Prepare for MPC
If the minefield that is contemporary media has taught us anything it is that a ‘multi’ approach is the next big evolution for the PR industry with arguably more sticking power than any media shift in the past.
Not only do media consumption habits transcend channels (print, broadcast, online), they also transcend platform (smartphone, tablet, desktop) and the way in which we interact with media has changed irreversibly as a result.
To understand how the digital landscape has impacted media consumption 72Point has commissioned a survey of 7,500 people in the UK exploring what types of content the modern media consumer is likely to read, watch, share and like on which platform(s). The report, due for release in March, looks in detail at how to prepare for the challenges and opportunities presented by multi-platform content (MPC).
Media Platforms and Channels
Generation ‘Multi’ is about capturing large audiences with campaigns that transcend platform and channel, but this offers opportunities and challenges in equal measure. We look at what channels and platforms people are consuming media on and how this impacts the way in which they consume media.
Mainstream media confronts digital
The migration of mainstream media from print and broadcast formats to online platforms has revolutionised the media landscape, but pertinently, it has reformed the way in which mainstream publishers convey news. We look at how.
The rise of Specialist Publications
In the digital age everybody carries a digital news stand in their pocket. Their interests dictate what they read from a seemingly endless bank of media titles which eschew ‘mainstream’ objectives of catering to a wide audience in favour of specialisation. We look at what sort of specialist publications are popular.
Social Media: Traffic and Consumption
Not only has social media altered the way in which media conveys news, it has also altered the way in which people find news, creating a more consumer-led news industry that harks back to the rise of specialist publications discussed in the previous chapter. Some of our results have been published in an article on PRWeek.
In the report, we also discuss the rise of ‘lists, gifs, pictures and posts’ in media and how mainstream media has adopted a social media-led approach and new sites have been born from it.
Organic and Sponsored Posts
Finally we discuss our attitudes towards sponsored posts vs organic posts.
The full report will be published and available to download from this site.
Posts and Pictures, Lists and Gifs
How Social Media has Shaped Digital News
The rise and increasing influence of social media has created a tricky quandary for digital publications; how do you cater for people who are visually wired, with patience at a premium and an aversion to information overload?
When the first wave of media publications started to establish an online presence there were clear warning signs that a simple ‘copy and paste’ strategy wouldn’t work. Media consumers weren’t migrating online because they found the Telegraph’s broadsheet pages too tough to handle, nor were the inky fingers or recycling headaches motives behind a ‘digital shift’. Online consumers of media had a thirst for a new type of publication, and thus a period of adjustment began.
Social media has shaped the way we interact with the online world. It gives us a role to play which is why we talk of a digital ‘world’ in which people are participants rather than just observers, cogs in the system and so forth. In that way it is by their rules that we comply; 140 character limit on Twitter, the list-like nature of a Facebook timeline and the multimedia-led structures of Instagram, Pinterest and Snapchat. Observe the elements of social media and you will begin to understand the underlying composition of digital media.
The use of visualized information has increased by 400 per cent in online literature since 1990, by 9,900 per cent on the internet since 2007 and by 142 per cent in newspapers. In short that’s because we suffer from information overload in the digital age and thus crave information that can digested quickly, like social media, and media outlets have both been born from this trend and responded to it.
BuzzFeed, for example, dubs itself as a “social news and entertainment company” that “provides shareable breaking news, original reporting, entertainment, and video across the social web” to a global audience of more than 200 million people.The site has become a world-wide phenomenon as a media outlet based on social media concepts and isn’t alone in capitalising on social-led media. And mainstream titles have started to catch up.
Lists, pictures, infographics, videos and Gifs have become a pre-requisite of most posts on sites such as the Mail Online, which is now the world’s biggest newspaper website.
One of our recent surveys commissioned on behalf of Interparcel found Brits are becoming increasingly impatient in general, with the average respondent waiting only ten seconds for a web page or link to load and only 16 seconds for a video to buffer. But as interesting as the results were, the real clever bit is what we did with them when it came to selling the story into the media. Not only did we provide solid news copy that was picked up by The Mail, The Telegraph and Metro but we added infographics, video and list material into the mix that meant it was picked up by countless online sites including The Star, MTV, BT.com, AOL and, of course, Mail Online.
The concluding remark is that if social media is shaping digital news then it must in turn shape how we do PR. At 72Point we have a growing digital team that is keeping ahead of the curve in that regard with exciting new infrastructure and a wealth of expertise, creating social campaigns for a social generation.
A Picture Paints a Thousand Words
It might not come as a surprise to you that more and more stuff is going digital. This is to some degree spurned on by the sheer speed and quality of technical advancements. It wasn’t that long ago that I had to plug my laptop into the phone line to surf the interweb. Now I can check my emails whilst on the train; 10 years ago that would have blown people’s minds, either that or I’d have been burned for being a witch.
The move to digital is also fuelled by a desire to make people’s lives more convenient. Whether it’s an app that tells you how long to cook your steak for or the e-reader which lets you have all your favourite books in one place. People are reaching out for things that make their life easier.
This trend is becoming more and more dominant in the world of press. As with books, people want all their news in one handy place and in condensed formats. In June of this year (2014), The National Readership Survey estimated a decline of 13% in the readership of national newspapers, yet an article in the Guardian reported an increase in their online readership. Digital news seems to be where it’s at.
I for one am an advocate of traditional methods; I like printed books, newspapers and magazines, but when it comes to finding out about what’s happening in the world my first port of call is to check twitter. I think it’s safe to say I’m not alone. As people get busier and busier, they want things at their fingertips, in small, easily digestible nuggets. People haven’t got time to read massive news articles anymore. You probably can’t even be bothered to read this blog, but as you’re here, you might as well persevere.
Infographics are a good example of how news and press is adapting to modern life. If people can visualise a story and take in the key points instantly, why bother reading a 3 page article on it? To put it another, more simplistic way, how many of you would rather read the Very Hungry Caterpillar over, say, Crime and Punishment?
The move to digital is also fuelled by a desire to make people’s lives more convenient.
A good example of this is the BBC. Earlier this year they announced that they would be launching daily infographics on their social media channels. In an interview with Jounalism.co.uk, the BBC’s editor of Visual Journalism, Amanda Farnsworth, stated that what they were ‘trying to deliver is a really salient, interesting nugget on a big story’. She claimed that the world of infographics was an answer to the question of covering the same story across all media platforms. Farnsworth added that “Visual journalism meets three audience challenges: distinctiveness; a modern and lively way to treat news stories; and an aid to understanding” with infographics ticking ‘all the boxes’.
It’s not just the BBC. More and more news sites are utilizing infographics to tell a story. Since the 6th October we found 8 infographics featured on the travel section of the MailOnline online, most of which were PR stories.
PR stories are one area of news that have always done well when in infographic form. As PR survey gurus… *cough* …we have first-hand experience of this. The British Airways infographic that we curated alongside our own design team, Drench, was featured on the MailOnline. Likewise the one we created for Monarch Airlines featured on Yahoo, as did our infographics for OnePoll and Tecmark. Both the Monarch and British Airways were also featured on infographic site Visual.ly, with the Monarch example making the homepage.
It is indisputable that infographics are becoming more and more popular, which is why we recommend using them in your campaigns. Visual media can transform a simple survey story into an online hit due to their readability and easily digestible content. Not only that but they can be split up into bite size chunks to either break up text or for use on social media.
We’re so enthusiastic about infographics that we have News-By-Design, our own site dedicated to showcasing both our own infographics and other excellent examples from around the web. The site is a true statement about just how popular infographics are and that is not just us showing off. The site has a huge following on both Twitter and Pinterest, including journalists and PRs within its diverse fan base.
Whether it’s a story about cats or a hard hitting piece about Ebola, News-By-Design really has covered it all. That is for one reason, and one reason only….because infographics work for every sort of story. There’s even one about why visual data works so well which is pleasingly topical. The infographics we have produced for clients have covered everything from yoghurt to back up relationships, from smartphone obsessions to vegetables. There really is no limit. All you need is an idea, some stats, and a design team……now if only there was a company that could do all that….
