Comments on: Why Newspaper Hacks Often Fail To Make Decent PRs http://www.72point.com/blog/why-decent-hacks-often-fail-to-make-decent-prs/ News, PR and Survey Specialists Sun, 22 Apr 2012 19:53:51 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Sue http://www.72point.com/blog/why-decent-hacks-often-fail-to-make-decent-prs/#comment-855 Sue Tue, 01 Mar 2011 06:35:33 +0000 http://www.72point.com/wp/?p=796#comment-855 If it's being a journalist that makes a PR lack 'client facing skills', there must be an awful lot of journalists turned PRs out there! Speaking as a journalist. If it’s being a journalist that makes a PR lack ‘client facing skills’, there must be an awful lot of journalists turned PRs out there!

Speaking as a journalist.

]]> By: ‘Failed’ Journos & PR | 72 Point Blog http://www.72point.com/blog/why-decent-hacks-often-fail-to-make-decent-prs/#comment-854 ‘Failed’ Journos & PR | 72 Point Blog Thu, 09 Sep 2010 14:04:32 +0000 http://www.72point.com/wp/?p=796#comment-854 [...] To balance that, other posts such as one by our own Harriet Crosse made interesting reading, and was certainly not without substance. Harriet claims 'journos don't make good PRs because they miss the buzz of a breaking story'. [...] [...] To balance that, other posts such as one by our own Harriet Crosse made interesting reading, and was certainly not without substance. Harriet claims ‘journos don’t make good PRs because they miss the buzz of a breaking story’. [...]

]]> By: Chris Brown http://www.72point.com/blog/why-decent-hacks-often-fail-to-make-decent-prs/#comment-853 Chris Brown Thu, 29 Jul 2010 11:00:55 +0000 http://www.72point.com/wp/?p=796#comment-853 Interesting post Harriet. In my opinion, the point you make about journalists not being in the news loop is one of the most important factors in explaining why some journalists find it difficult to adjust in the PR world. As we mention in our blog http://blog.rostrumpr.com/, when any of our clients meet journalists we always stress the importance of everything being ‘on the record’. So, when the boot is on the other foot, some journalists-turned-PRs realise they feel the junior partner and out of the loop, which can be hard for some to adjust to. This goes against the instincts they have built up through their journalist career and some will not find protecting a client’s brand as interesting as a good news story, as you mention in point 2. This can all contribute in making the transition too difficult for some journalists. Interesting post Harriet. In my opinion, the point you make about journalists not being in the news loop is one of the most important factors in explaining why some journalists find it difficult to adjust in the PR world.

As we mention in our blog http://blog.rostrumpr.com/, when any of our clients meet journalists we always stress the importance of everything being ‘on the record’. So, when the boot is on the other foot, some journalists-turned-PRs realise they feel the junior partner and out of the loop, which can be hard for some to adjust to. This goes against the instincts they have built up through their journalist career and some will not find protecting a client’s brand as interesting as a good news story, as you mention in point 2.

This can all contribute in making the transition too difficult for some journalists.

]]> By: Adrian Bridgwater http://www.72point.com/blog/why-decent-hacks-often-fail-to-make-decent-prs/#comment-852 Adrian Bridgwater Thu, 15 Jul 2010 05:42:33 +0000 http://www.72point.com/wp/?p=796#comment-852 Having spent seven years in PR before moving to work as a full time journalist for the last 12 years (and therefore doing it the "other way" round) I empathise with your sentiments, but do not completely agree with them. -- Adrian Bridgwater Technology Journalist http://twitter.com/ABridgwater View my Computer Weekly blog at : http://tiny.cc/dxxos Having spent seven years in PR before moving to work as a full time journalist for the last 12 years (and therefore doing it the “other way” round) I empathise with your sentiments, but do not completely agree with them.

–
Adrian Bridgwater
Technology Journalist
http://twitter.com/ABridgwater
View my Computer Weekly blog at : http://tiny.cc/dxxos

]]> By: Harriet Crosse http://www.72point.com/blog/why-decent-hacks-often-fail-to-make-decent-prs/#comment-851 Harriet Crosse Wed, 14 Jul 2010 17:02:50 +0000 http://www.72point.com/wp/?p=796#comment-851 @Julius Duncan - thanks for your comments. Nice to hear a journo speaking positively about their move to PR. @Julius Duncan – thanks for your comments. Nice to hear a journo speaking positively about their move to PR.

]]> By: Julius Duncan http://www.72point.com/blog/why-decent-hacks-often-fail-to-make-decent-prs/#comment-850 Julius Duncan Wed, 14 Jul 2010 16:45:39 +0000 http://www.72point.com/wp/?p=796#comment-850 I took the path from journalism to PR (the so-called 'dark side') ten years ago, and then found it to be a lighter place. All your points are spot on, and these factors definitely push some 'hacks turned PR' back into the news business. Adopting client facing skills, and having to think more commercially, are the biggest challenges. The flip side is that you actually get to see so much more of what really makes businesses and organisations work. You can get the full story, learn from great clients, and play a part in creating value, not simply reporting events. I'm staying this side :-). I took the path from journalism to PR (the so-called ‘dark side’) ten years ago, and then found it to be a lighter place. All your points are spot on, and these factors definitely push some ‘hacks turned PR’ back into the news business. Adopting client facing skills, and having to think more commercially, are the biggest challenges. The flip side is that you actually get to see so much more of what really makes businesses and organisations work. You can get the full story, learn from great clients, and play a part in creating value, not simply reporting events. I’m staying this side :-) .

]]> By: Harriet http://www.72point.com/blog/why-decent-hacks-often-fail-to-make-decent-prs/#comment-849 Harriet Wed, 14 Jul 2010 13:52:24 +0000 http://www.72point.com/wp/?p=796#comment-849 @Steve Earl - I agree some journos make great PRs. Really i'm just going on my own experiences and I've seen a fair few who have sucked - friends included :) And good point about PRs going into journalism...many wouldn't last five minutes. @Steve Earl – I agree some journos make great PRs. Really i’m just going on my own experiences and I’ve seen a fair few who have sucked – friends included :) And good point about PRs going into journalism…many wouldn’t last five minutes.

]]> By: Steve Earl http://www.72point.com/blog/why-decent-hacks-often-fail-to-make-decent-prs/#comment-848 Steve Earl Wed, 14 Jul 2010 13:07:50 +0000 http://www.72point.com/wp/?p=796#comment-848 These are all factors that I've seen over the years. I think there's a near-geneologocial issue too though - some hacks make great PRs, others would make absolutely appalling ones. I have some mates from newspapers who talked about wanting to go into PR and I advised them not to - they'd last five minutes (mind you, some PRs going into journalism would last even less). These are all factors that I’ve seen over the years. I think there’s a near-geneologocial issue too though – some hacks make great PRs, others would make absolutely appalling ones. I have some mates from newspapers who talked about wanting to go into PR and I advised them not to – they’d last five minutes (mind you, some PRs going into journalism would last even less).

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