http://www.72point.com/blog/pr-emails-what-the-papers-say/ National News, PR and Market Research Specialists... Tue, 07 Feb 2012 11:26:49 +0000 http://wordpress.org/?v=2.7 hourly 1 http://www.72point.com/blog/pr-emails-what-the-papers-say/comment-page-1/#comment-8247 James Scott, Deputy Editor, Sunday Mirror Mon, 15 Nov 2010 09:28:37 +0000 http://www.72point.com/blog/?p=456#comment-8247 As a Sunday paper journalist, it amazes me how many PRs call up with press releases that have already been to the Daily papers and failed to get in. My first question is: If it wasn't good enough for the them, why is it good enough for us? If you want to target the Sundays make it specific to us by understanding who we are and who our target market is. Don't recycle releases. As a Sunday paper journalist, it amazes me how many PRs call up with press releases that have already been to the Daily papers and failed to get in. My first question is: If it wasn’t good enough for the them, why is it good enough for us? If you want to target the Sundays make it specific to us by understanding who we are and who our target market is. Don’t recycle releases.

]]> http://www.72point.com/blog/pr-emails-what-the-papers-say/comment-page-1/#comment-7880 Press releases – the fight back « Tue, 13 Apr 2010 13:15:37 +0000 http://www.72point.com/blog/?p=456#comment-7880 [...] the fight back Jump to Comments The poor old press release. When it’s not being called irrelevant, a dinosaur and no better than horrible spam it’s being accused of being shoddy, badly written [...] [...] the fight back Jump to Comments The poor old press release. When it’s not being called irrelevant, a dinosaur and no better than horrible spam it’s being accused of being shoddy, badly written [...]

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