Feb
26
2014

Why Piers Morgan failed in America

I have to admit I wasn’t entirely surprised by the news Piers Morgan’s show has been cancelled by CNN. As he candidly revealed, an Englishman trying to discuss American cultural issues and laws just does not work. In the UK we regularly look across the pond in the wake of horrific school shootings, and after […]

Feb
18
2014

End of an era

As one of the founding members of 72Point, considered by most to be part of the furniture (indeed, as my colleagues know, I even have my own ‘special furniture’) it is with a very heavy heart that I am shortly leaving the company for “pastures new”. For a long time “pastures new” was a cursed […]

Feb
04
2014

The value of survey-led news stories online

The national newspapers are still our bread and butter – but just like any successful PR company nowadays, 72Point is ever-evolving. We’ve noticed, over the years, as more and more SEO companies and PR agencies with online-focused clients emerge – with more and more of them coming our way with projects specifically targeting online coverage. […]

72 Point have been an excellent source of national print coverage. This we had expected; for us the great suprise has been the eight radio interviews and one television appearance that their coverage has also directly generated.

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