Jun
27
2014

How the marketing world sunk their teeth into Suarez

When I sat down to write this I had a lovely blog about World Cup PR stunts in my head. It was going to start with an ‘England are out, don’t be down, take a look at these’ type vibe but then #bitegate (as I’m affectionately calling it) happened and that went out of the […]

Jun
20
2014

Press re-writes: 5 simple tips

For most PRs, writing a press release is one of the most important parts of the job. A conversation might initially sell the story to the news editor or journalist, but it’s the copy which ends up in the paper. And if the press release or copy isn’t up to scratch, even after the best […]

May
15
2014

Calling newsdesks – and how to avoid the number of the beast

It’s the part of the job every PR person hates. You’ve finally had your press release signed off by a very demanding client and you’re now ready to deliver it. All you need to do is ring national newspaper newsdesks and tell them about your story… GULP. Unfortunately, the phone you are about to ring […]

Thanks to 72Point, our app 'Celebalike' has knocked Angry Birds off its perch!  The publicity from 72Point resulted in multiple mentions in print and online – the highlight was a five minute discussion on 'That Sunday Night Show' with Adrian Chiles.

Celebalike.net

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  • 1 in 3 Brits has emailed or texted a nude selfie, according to & 4 out of 5 staff here have received one ...,
  • Saw a trainspotter this morning, that is by far and away the saddest hobby in the world. FACT,
  • Could sooo imagine arriving to work in a Google car ... ,