May
15
2014

Calling newsdesks – and how to avoid the number of the beast

It’s the part of the job every PR person hates. You’ve finally had your press release signed off by a very demanding client and you’re now ready to deliver it. All you need to do is ring national newspaper newsdesks and tell them about your story… GULP. Unfortunately, the phone you are about to ring […]

Apr
03
2014

On the radio: ten tips for securing radio coverage

Good morning listeners! It’s Wednesday Morning, it’s 9am, sun is streaming down over the capital and we are live from the BBC. Just standing in the lobby of the BBC generates an uncontrollable bubbling feeling of excitement. The hustle and bustle of employees and guests disappearing through the revolving door into all things news, radio […]

Mar
24
2014

IS DAVID MOYES FINALLY BEGINNING TO WIN THE PR BATTLE AT MANCHESTER UNITED?

Imagine a new boss taking over your company following the departure of a bloke who was at the helm for more than 20 years. How would you feel? Nervous, relieved, apprehensive, all three, none of the above? You might be plagued by worries such as ‘will he rate me?’, ‘does he like what I do?’, […]

72 Point is fast and efficient with a quick turn-around on ideas and news copy, making them our first choice when planning a survey campaign to generate national news coverage.

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