Nov
17
2014

PR seminar: dealing with the press… and coping with Christmas

I’d like to extend a big thank you to everyone who took the time out of their busy morning to join us for our first ever northern 72Point seminar on Thursday. It was nice to renew a few old acquaintances, catch up with our best clients from that part of the world, and also network […]

Oct
22
2014

A Picture Paints a Thousand Words…

It might not come as a surprise to you that more and more stuff is going digital. This is to some degree spurned on by the sheer speed and quality of technical advancements. It wasn’t that long ago that I had to plug my laptop into the phone line to surf the interweb. Now I […]

Sep
12
2014

The Power Behind The Rainbow Laces Campaign

Paddy Power never fail to disappoint when it comes to PR and marketing. Previous examples of brilliance include their Luis Suarez advert, their break glass in an emergency Alex Ferguson, or their multiple world cup themed pieces. Their latest marketing campaign however, although less comical, surpasses all previous attempts. Working with sexuality charity Stonewall, Paddy […]

I’ve been telling everyone – 72Point is the best kept secret in PR.

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